3 Ways TikTok Can Improve Your Marketing Strategy

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TikTok has taken over traditional forms of social media and created a new wave of creativity among people of all ages looking to have fun, be entertained, get more likes and connect with others.

Billions of people have downloaded TikTok, and that number is only growing. The platform opens the doors to a massive audience and a large and growing audience. As one of the fastest growing social apps today, TikTok makes it easy to create video content that can quickly go viral and reach hundreds, thousands, or even millions of people.

TikTok stands out from other social media platforms because it has a relatively easy to understand algorithm. The videos appear to app users on what is known as the “for you page”, more commonly referred to as “fyp”. The algorithm keeps track of which types of videos get the most activity from you, then it finds and shows you the content you’re most likely to enjoy, based on your activity and tastes. Since every video has an equal chance of going viral, there is room for rapid expansion of a social media presence, rapid growth, and virtually limitless marketing experimentation.

Related: Here’s Why Not Being On TikTok Is A Huge Mistake

How TikTok can improve your marketing strategy

While TikTok is primarily used as a fun app to show off trends, it can also be an extremely effective marketing tool – if you know how to use it!

1. Reach a large and diverse audience. While it’s true that most content creators on TikTok are from the younger generation, there is a common misconception that all users are young. However, while 41% of TikTok users are between the ages of 16 and 24, 59% of users are over 25. Many generations, from GenZ to baby boomers, can have fun on the platform.

TikTok has users from all over the world of all ages. There are countless opportunities to reach every niche audience within the TikTok population. If you are looking to reach international markets, then TikTok is an effective platform to connect with new audiences in other countries.

2. Present your products authentically. What makes TikTok unique is that it is all about authenticity. TikTok users want to be entertained or informed, not sold. Connecting the viewer to the product with a relatable story or a fun trend would be more effective in gaining community members and potential customers.

No expensive equipment or complicated skill sets are required to create entertaining and engaging content on TikTok. All anyone needs to start posting on TikTok is a smartphone and an internet connection. Trending is a great way for people to get involved on the app, allowing everyone to go viral, including your brand!

It’s easy for businesses to create content in the form of short, digestible clips that grab viewers’ attention while showcasing what their brand has to offer. Creating trending organic content, using popular hashtags, and incorporating TikTok influencers into promotional campaigns are all good strategies for success on TikTok.

3. Drive additional traffic to your site. TikTok provides an additional platform to promote your brand and drive it to your business website. TikTok is a growth foundation for individuals and businesses to expand their reach into new markets. Creating viewer-engaging content is a great way to attract people, get them to click on your TikTok profile, and then direct them to your other social media platforms or your business website.

Many creators even include their storefront, making the app a great resource for small businesses that on a regular basis wouldn’t be able to reach such a large audience. This extra level of exposure has proven to be very effective, leading many businesses of all sizes to success.

Related: How to integrate TikTok into your video marketing strategy

Use influencer marketing to your advantage

TikTok is huge and only getting bigger. Following trends and understanding the ins and outs of TikTok marketing is no small feat. Businesses could benefit from being able to reach out to TikTok influencers for help in promoting their brand. Influencers already have a community of followers. They have often done a great job of creating a niche target audience. As with influencer marketing on any other platform, finding the right influencer for your brand is key.

If your brand aligns with an influencer’s audience, that influencer would be a great resource to promote your product or service. With these established niches, you can easily find influencers in your space. There are endless unique communities and content niches within the platform.

People are increasingly disillusioned with the performative nature of the internet, especially on social media. The future of the creator industry has room for creators who can establish and maintain a genuine connection with their followers. One of the most effective forms of influencer marketing today would be to collaborate with content creators on TikTok who have already established their audience.

Whether it’s a celebrity sharing a recipe or a pro athlete sharing their dance moves, there’s a place for most types of content on TikTok. This gives your brand the highest potential reach. TikTok’s goal is for people to share their raw and authentic experiences, which results in more relevant content.

Participating in the authenticity of TikTok, rather than imitating it, will drive your brand to success. The platform provides the perfect opportunity to increase your brand awareness. While using TikTok isn’t your only marketing strategy, it can go a long way toward growing your business.

William L. Hart