5 digital marketing skills to make you a hot commodity in 2021

The need for digital marketers has increased multiple times. According to LinkedIn, there was a 63% increase in marketing jobs in the first 6 months of 2021. Marketing continues to be part of an elusive club of fields that have remained resilient in the face of unemployment risks from COVID- 19 and possess an unexplored ability to develop further. According to one statistic, 3,81,000 marketing-related opens were posted in the last year.

However, this is not the digital marketing of old. There has been a paradigm shift in the industry following the onslaught caused by COVID-19. Marketers are turning to new toolkits, ones that are comprehensive and help them prepare for day one.

Upgrading skills is key to staying relevant in this competitive job market. The internet is overloaded with a stream of tutorials available on various platforms for interested learners. But this open-access content only meets learners’ needs as long as they don’t start looking for a job.

If digital marketers want to be ready for the future, they must complete a list of prerequisites including:

  • Relevant work experience/projects
  • Basic skills
  • Professional skills

Qualified candidates who meet the above conditions are therefore prioritized over the rest of the talent pool by multinationals. the NIIT Full Stack Digital Marketing Program is a 20-week online course for entrepreneurs and aspiring marketers that helps them accomplish this task. This course offers transformative learning with a new-age dimension targeting high value foundation skills. Its marquee offerings include, but are not limited to:


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  • Mentor-led live online classes with doubt clarification sessions
  • Personalized learning path with hands-on projects that mimic on-the-job challenges
  • Placement insurance (for eligible students) with a minimum CTC guarantee

Designed in consultation with industry experts, the Full Stack Digital Marketing Program develops conceptual, actionable, and cross-applicable expertise in learners with the following resume enhancement skills.


5 High-Value Digital Marketing Skills for 2021

Successful teams need cutting-edge knowledge to keep their rivals away. With an emphasis on 1:1 mentorship, NIIT employs proven marketing masters who combine theory and hands-on training to educate learners. The focus remains on the next skill set that the next generation of marketers should be friendly with.

search engine optimization

Contrary to popular belief, SEO is not a generalist profile. It involves a substantial amount of technique combined with the nuances of user-friendly content development. NIIT faculty disburses key on-page and off-page SEO tactics that improve organic page rankings in search engines, with a focus on Google. Students follow a basic to advanced roadmap to optimize website content in conjunction with the most recent/expected Google algorithm updates. When the batch shows signs of having developed strong fundamentals, the session moves on to the next skill category.

Social media management

71% of consumers who have had a positive experience with a brand on social networks are likely to refer the brand to their loved ones. There is only one way to make promotions user-friendly and that is by leveraging social media. To do this, we need to synchronize brand messages with customer behavior. NIIT course modules on this subject enhance operational knowledge in 3 critical areas:

  • Optimization of social media platforms with analytical information for qualified prospects
  • Management of paid marketing campaigns and retargeting of leads on social networks
  • Streamlining ROI for Performance Marketing

Learners move on to the next module when they begin to show signs of maturity.

Internet advertising

People interact with paid search ads when they answer their questions directly. Companies that don’t have the financial backing to run their online campaigns at scale limit themselves to organic metrics. But as the Google AI blog says, 89% of website traffic generated by Google Ads is not replaced by organic traffic when ads are paused. Hence, the rage of lead generation through sponsored ads.

The NIIT Full Stack digital marketing program builds advertisers’ confidence by encouraging them to implement, evaluate and improve paid advertising campaigns. Students learn how to deliver results-based advertising to minimize entry and maximize revenue. Course enrollees are trained in over 12 forms of announcements that incumbents must know how to execute. These include display ads, PPC, Google Shopping ads, video advertising, social media ads, push notifications, pop-ups, and dynamic remarketing ads.

Content marketing

Content is considered the king of digital marketing because it brings out the unstated side of the brand, helping it build emotional touchpoints with customers. According to HubSpot, 70% of marketers are actively investing in content marketing. Content is an overarching trait that you can refine over time. In its Jobs on the Rise (2021) report, LinkedIn predicts the rise of digital content creators. For this reason, NIIT experts train students in content differentiation, content monitoring tools, design thinking for creativity, and branding.

Lead generation

Expert mentors in the NIIT Full Stack Digital Marketing Program run hands-on projects simulating real-world scenarios for students. The learning curve includes exercises on how to score leads, process data, and fork leads based on identifiers such as demographics, online behavior, and engagement rates. This time-bound project involves learners gaining functional know-how to screen leads through email marketing, social media, and online advertising. Personalized comments are followed by case studies that draw key insights on how to monetize content marketing and increase ROI.


Start your digital marketing career on a solid foundation

The pandemic has wreaked havoc on the job market. Mass layoffs have resulted in fewer job opportunities, sluggish recruitment processes and increased competition. This has led to a craving for further education, especially in the Indian youth cohort. According to a LinkedIn study, 48% of Gen Z Indians want to reallocate time to improving skills.

While online professional programs are becoming popular for training in-demand skill holders, there are limited options that guarantee students relevant employment.

The NIIT Full Stack Digital Marketing Program offers placement assurance* to students with a stipulated CTC threshold. NIIT is an established institution of higher learning with a 40-year heritage and links to over 1000 partner companies across India. In the fiscal year ending in 2020, it achieved the feat of placing over 9,000 students across all sectors through its professional programs.

Program coordinators manage an end-to-end student lifecycle that ensures each candidate is well-prepared for interviews. Their initiatives include, but are not limited to:

  • 360° grooming for social skills
  • 6 levels of quality checks before students show up for interviews
  • Connect live with speakers for industry insights
  • Access to the company-specific interview catalog for results-oriented preparation
  • Personalized advice for writing a CV
  • Proactive feedback to improve interview results
  • Wage negotiations for income parity

The Full Stack Digital Marketing Program is a value proposition for anyone looking for a promising start in their marketing career. Apply now and take advantage of NIIT’s 35 million strong and growing global alumni network.


*Terms and conditions applied

About NIIT

NIIT is a leading skills and talent development company that builds a labor pool for global industry needs. It ranks among the leading training companies in the world thanks to its wide and comprehensive range of talent development programs. Present in more than 30 countries, NIIT offers training and development solutions to individuals, companies and institutions. NIIT has incubated, StackRoute, as a digital transformation partner for enterprises to create versatile full-stack developers at scale.

Disclaimer: Content Produced by NIIT

William L. Hart