5 Ways AR Tech Can Improve Your Marketing Strategy | by Adrianna Lakatos | Jul 2022
Take your Phygital brand activations.
Augmented reality allows brands to add a new interactive utility to all of their content. As the popularity of augmented reality grows, so do the opportunities for brands to leverage this technology.
The hunt is at the forefront as a cloud-based augmented reality software company, developing a range of augmented reality experiences proving more accessible, versatile and sustainable for consumers.
Here are 5 ways The Hunt’s AR can improve your marketing strategy in new ways:
Augmented reality is unique and immersive, making it a great way to draw more attention to your brand. People are highly visual, and because The Hunt’s mobile display technology passes through the lens of your device, augmented reality content is inherently well suited for everyday interaction and sharing on social media with virtually no restriction or extra effort.
Augmented reality can lead to longer retention rates, stronger memories tied to your products, and a higher likelihood of sharing the ability to go viral. Use the creativity of augmented reality to increase customer engagement and CTAs and ensure your brand remains a priority.
As augmented reality grows in popularity, many brands have grown with webAR. These software comes with many restrictions such as basic low resolution visuals, unsupported browser compatibility, use of QR codes and more. That’s where The Hunt comes in. We’ve built native mobile app-based AR display capabilities that can bypass all of that and set you apart from your competition.
While many brands have used AR effects in their brand campaigns through Instagram and Snapchat, you are limited to distribution on this one platform. Not to mention that these activations have a high cost and little use. With technology from The Hunt, we can integrate directly into your pre-existing application exporting directly to your device allowing your customers to share on any platform they choose.
Hunt’s AR technology delivers simplified information, higher quality 3D content, and mobile phone insights that webAR cannot capture. With this, you can connect directly with your customers and increase ROI through AR video advertising and sponsored content that is customizable and relevant to your audience.
We at The Hunt have seen this transition coming for some time, so we welcome this change with open arms. The metaverse will continue to evolve and augmented reality will be the dominant technology.
Our simple white label solutions allow you to create your own interactive AR merchandise. Convert any 2D designs into immersive 3D collectibles and grow customer engagement by allowing consumers to earn rewards or collect digital coins via augmented reality.
Save on development time and cost and create more buzz around your brand with AR.