6 key elements that must be included in a digital marketing strategy

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A well-planned marketing strategy is the foundation of any successful marketing effort. More than half of brands do not have a well-defined digital marketing strategy or have not yet adopted one. A digital marketing strategy is essential because it gives you direction, outlines the goals you want to achieve, and outlines the steps you need to take to get there.

By combining the right digital business techniques, you can design powerful digital marketing campaigns for your business that get the best results at the lowest cost. This article describes the main elements of a successful digital marketing strategy.

Build a digital marketing strategy:

Your marketing strategy provides a broad overview of the factors that influence resources, actions, and goals. It should include the specific steps you will take to implement this strategy. By informing, entertaining and persuading people, digital media offers various options to generate leads, convert consumers and increase brand awareness. The plan allows a business to take advantage of the many online touchpoints potentially available.

Since creating a digital marketing strategy can be complicated, contact a marketing agency, such as Denver Digital Marketing Agency, or any other organization that operates locally in your area is recommended. However, if you want to work independently, here are some steps to follow when developing a digital strategy.

  • Create a buyer persona: A buyer persona is a profile of the perfect customer. Buyer personas contain vital demographic and psychological data that helps identify, understand and interact with your target market.
  • Identify your goals: The goals of your marketing plan should align with those of your business, build brand recognition, and deliver high-quality leads.
  • Select the right tools: Make sure you have the proper tools to gauge the success of your goals once you’ve identified them. Online tools like social media schedulers provide analytics that can be used to monitor your audience’s preferences.
  • Choose the appropriate platforms: Gather your materials across all of your media types and figure out which platform would bring the best results.


To effectively communicate your brand message, the essential elements of a customer-focused marketing plan must be streamlined. Most components of digital marketing work best in combination with some or all of the other components. Some of the common components that every marketing strategy should have are:

Responsive Website:

Your website is the cornerstone of any marketing campaign because it’s the first place potential buyers are likely to go to find out more about your business. To optimize engagement, your website should adhere to best practices, such as being responsive, mobile-friendly, and easy to use with a clear call-to-action.

Your website should also have a blog that regularly posts interesting, relevant, and informative content. Not only will this increase website traffic and help turn those visitors into customers, but blogging can also help establish your brand as a thought leader in its field and boost search engine optimization. (SEO). Blog content can even be reused on various other marketing channels.

SEO strategy:

SEO, or search engine optimization, is the technique of optimizing your website with certain keywords so that your site and its web pages rank higher in search results.

A well-planned SEO strategy can increase your website’s visibility and increase the chances that a potential consumer will interact with your brand. Some SEO best practices are:

  • Mobile-friendly website
  • Incorporate relevant keywords after performing keyword research.
  • Have a range of backlinks.
  • Improved voice searches.
  • Improve the user experience of the website.
  • Use landing pages and local listings to target local searches.

Social Media Marketing:

Brands can use social media as a useful tool to increase two-way connections with followers and advertise goods and services. A successful social media strategy has a number of benefits, including increased brand recognition, company visibility, and website traffic.

Be sure to include good practices on social networks while developing your strategy. These include choosing the right social media platforms for your target audience, posting at the right time for optimal engagement, maintaining a regular posting schedule, and continually adjusting your plan based on results over time. time.

Advertising campaigns:

There are four basic categories of digital advertising:

  • Search/pay-per-click (PPC)
  • Display
  • social media
  • Retargeting Ads

It’s a significantly less expensive substitute for traditional advertising that tracks your audience in real time using consumer data to understand consumer demographics, interests, and behaviors. Digital advertising is a dynamic and measurable tool that any organization can use to increase brand recognition, generate high-quality leads, and promote product sales.

Content marketing:

The deliberate use of written articles, infographics, videos, and other creative content to achieve organizational goals is known as content marketing. A content marketer assesses the target audience to identify the type of content that will effectively deliver the desired message.

Digital content marketers need to develop skills in publishing and distribution, in addition to producing blog posts, short videos, podcasts, and other assets. While lead generation and customer conversion are key performance indicators (KPIs) that measure content marketing success, content goals typically focus on brand awareness.

Advertising by e-mail:

To grow your business, you need to focus on email marketing. Email marketing helps in all aspects of marketing, from generating leads to retaining them and increasing sales. It’s also a fast and affordable approach to interacting with customers and achieving business goals.

Email marketing is an effective strategy for cultivating leads and attracting them to your products and services. In order to create relevant traffic and leads, the first step would be to focus on the buyer persona and send them a message that is targeted, personalized and properly optimized for many devices.

Final Thoughts:

The engagement between a brand and a customer at every stage of the relationship is the foundation of lifecycle marketing. It considers the emotional and practical factors that influence the buyer’s buying choices. To gather these facts, many organizations turn to traditional market research methods. Research is needed to create customer personas, assess the market, understand business positioning, and gather other relevant data.

William L. Hart