7 Reasons to Use Promotional Products to Improve Your Business Marketing Strategy
Offering promotional products can effectively increase brand awareness, which is why it is essential in any business’s marketing plan. The costs of producing and distributing these items are also inexpensive, so businesses won’t have to worry about sticking to their marketing budget. Moreover, many promotional products such as t-shirts, rubber wristbands, pens, tumblers and mugs are versatile and can be used for different occasions.
Whether your business is new or established, including promotional products in your sales and marketing plan is a smart move. If you are still hesitating, here are more reasons why you should use promotional products to improve your business marketing strategy.
They are targeted
Newspaper and radio advertising extended his network to a wide audience. While this broadens your marketing reach, it targets people who aren’t potential customers or those who don’t need your products or services. It also means that you spend part of your marketing budget to reach those indifferent people.
When you choose to give away promotional items, you can choose to distribute them to a specific target audience, like people who really need or are interested in your products. By being selective about who to target or market to, you get the most out of your efforts while having a better return on investment.
They are memorable
Unless they had a huge impact on the person, advertisements on billboards and on the radio are not as memorable as promotional items. In comparison, many people tend to remember when they receive promotional items. They are also more likely to remember who and where they got the product from. When people have a physical reminder of a brand, it’s easier to associate the brand with a certain marketing campaign. So, if you want your target customers to remember your brand, consider offering promotional products.
They provide lasting publicity
Magazines, billboards and radio ads don’t last forever. In most cases, people are exposed to them for a limited period of time, which is not the case with promotional products. As long as individuals have the items, they can continue to serve as a marketing tool for the business. And when you give away practical items that people can use on a regular basis, they are continuously exposed to your business through the promotional product.
They leave a positive impression
Many people enjoy receiving gifts, especially when they are useful items. Since your company name, logo or emblem is on the product, it gives the recipient a deep impression of the company the product represents. When tastefully crafted, the products also make the brand look timeless and stand out from its competitors. This simple reason is why you should consider giving away promotional products and incorporating them into your marketing plans.
They improve the customer relationship
While distributing promotional products helps win new business, it also improves your brand’s relationships with current customers. You can give gifts to loyal customers to show their appreciation for patronizing your business. It also creates goodwill among loyal subscribers, which helps your business grow. As such, many businesses need to take advantage of promotional product campaigns and use them as a form of customer retention bonus.
They are versatile
Promotional products can be used in different ways in your business. You can use them when launching new products or services to help build awareness. Promotional items can also be distributed to your employees in recognition of their valuable contributions to the growth of your business, which strengthens the relationship between the company and the employees. You can also distribute the products at holiday parties and sales meetings to make events more exciting. They also make great tokens when establishing employee incentive programs.
They are easy to customize
Since every marketing strategy targets a section of customers in a certain market, you need to make sure your execution is unique to stay ahead of your competition. Luckily, using promotional products can help you utilize unique marketing campaigns, as these items can be customized to suit your business marketing needs.
Many vendors offer promotional products that can easily be customized to meet your marketing needs. You can request items in certain colors, shapes, and designs that will complement your branding perfectly. You can also have items carry commercial messages and images that will capture your customers’ attention.
If you don’t use promotional products as part of your marketing efforts, you may be missing out on another opportunity to grow your business. Generally, giving away promotional items supports brand awareness campaigns. It also performs other functions such as customer retention and rewarding valuable employees.
Products also leave a positive and lasting impression on your customers, especially when it comes to practical and well-made items. So for your next marketing campaign, consider using promotional products to gain new business.