7 Tips to Improve Your Car Dealership’s Email Marketing Strategy

Like most car dealerships, you’re always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective and results-driven marketing tools available today.

Here are seven tips to help you get the most out of your email marketing campaigns:

1. Keep your dealership mailing list clean and up-to-date

The first step to successful email marketing is to make sure your list is clean and up to date. This means removing inactive subscribers and ensuring that your list contact information is accurate and does not affect your delivery rate. Eventually, your reputation will suffer if you continue to send your emails from an old and dirty list.

No car dealership wants to be blacklisted. To check if you are on one, use MX Lookup.

There are several ways to clean up your lists. You can do the work manually through an audit or consider using an email verification service such as ZeroBounce Where BriteVerify.

email advertising2. Personalize your dealer messages

One of the best ways to improve your email marketing results is to personalize your messages. This means including the subscriber’s name in the subject line and body of the message. Personalization is increasingly essential in e-commerce marketing and, according to the Email Benchmark Report 2021can dramatically increase inbox placement rates.

You can also segment your list and send different messages to different groups of people. For example, you can send one email to people who live in a specific state or city and another email to people who purchased a particular type of vehicle from your car dealership.

3. Make sure your dealership emails are mobile-friendly

More and more people are reading their emails on their smartphones and mobile devices. Recent research shows that over 70% of people read their emails in a mobile app, most checking their emails in the morning. Thus, optimizing your emails for mobile display is essential.

There are several ways to do this, including using a responsive email template or a separate mobile-specific email template.

4. Use engaging content and visuals

We don’t live by words alone, and your emails should be more than just a bunch of text. Microsoft tested the human attention span and found that we only have an attention span of about eight seconds. And, combined with the fact that humans process visuals 60,000 times faster than textyou should never send text-only emails unless you prove it doesn’t work.

Remember, you’re selling a visually compelling product, and your emails should include engaging content, visuals, infographics, and videos. Most automobiles are chosen for emotion, and visuals are the best way to grab attention.

5. Use an attractive and effective call to action

Your emails should always include a call to action (CTA) that encourages the reader to take action, such as visiting your website or making a purchase. It is also essential to have a CTA button. Studies show that choosing a button over a hyperlink for your CTA can increase conversion rates by up to 28%

Make sure your CTA is clear, concise, and compelling. It should also stand out from the rest of the email so people can’t help but click on it.

6. Test, test, test

One of the best ways to improve your email marketing results is to constantly test different campaign elements. Untested emails can result in potential 13% loss in email marketing ROI and negatively impact your brand’s opens, clicks, and reputation.

Some standard testing methods include testing different subject lines, call-to-actions, email content, and preview text.

There is no one-size-fits-all approach to email testing. The only way to know what works best for your car dealership is to experiment and see what works best. And after finding out what works best, refine your content and repeat the process.

7. Use automation for car dealership emails

Email Marketing Automation can save you a lot of time and effort by automating many of the tasks involved in running an email marketing campaign. This includes sending welcome emails to new subscribers, birthday emails and winback emails.

Email marketing automation can also help you segment your list and send different messages to different groups of people. For example, you can use automation to send one email to people who live in a specific neighborhood or city and another email to people who purchased a particular type of vehicle from your car dealership.

So what are you waiting for? Get started today and take your dealership’s email marketing to the next level. Implementing a few of these tips can help your car dealership see a significant improvement in email marketing results.


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William L. Hart