A marketing campaign produced by PMI shortlisted for the SBC Awards
New Delhi, Delhi, India (NewsView)
BAAZI JEET KI campaign, created for the Parimatch brand by service company PMI for the 2022 Indian Premier League, selected as the Marketing Campaign of the Year for the SBC Awards – one of the world’s leading awards that recognizes and rewards expertise and innovation in the betting and gaming industries.
In India, cricket is not just a game, but a sport enjoyed nationwide. That’s why every brand goes above and beyond at the IPL – the most important sporting event for the Indian public and a must for a brand’s reputation, visibility, reach and overall business success. . The increase in activity and intensity is a serious challenge to stand out from the competition, so the recognition of the success the BAAZI campaign has received by being shortlisted for the SBC Awards is all the more valuable.
The BAAZI JEET KI campaign, created for Parimatch by PMI for IPL 2022, stood out for a creative approach with a distinct Indian influence and a 360-degree campaign ecosystem that immersed audiences in the dynamic atmosphere of BAAZI. A combination of these factors brought huge success to the campaign, leading to a genuine connection with the Indian audience and great business results.
Being shortlisted as Marketing Campaign of the Year confirms a unique approach and efficiency of implementation, demonstrated by PMI while planning and executing the BAAZI JEET KI campaign for the Parimatch brand.
PMI is delighted to receive this recognition and looks forward to the announcement of the winners of the SBC Awards, which will take place on September 22, 2022 in Barcelona, Spain.
PMl is a service company engaged in the development and implementation of the Parimatch brand expansion strategy in the markets of Asia, Africa, Europe and Latin America.
About SBC Awards
The SBC Awards recognize and reward expertise and innovation in the betting and gaming industries. The SBC Awards recognize the achievements of operators and affiliates, as well as vendors across all major disciplines, including payments, marketing, platform providers and data.
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