All4Labels launches sustainable wine and spirits label marketing campaign
In the coming months, All4Labels will produce eight special label designs on bottles of wines and spirits from Argentina, France, Italy, South Africa, Mexico, Russia, China and Germany. . These countries represent the locations of the group’s first-rate sites specializing in the wine and spirits segment, and each will offer a product typical of the local market.
Created in collaboration with its new packaging design division, All4Graphics, each label will seek to embody the natural beauty and traditions of the region of origin, while implicitly demonstrating All4Labels’ technical and innovative capabilities. The labeled bottles will be unveiled at dedicated local events, starting with a kick-off in Cape Town, South Africa on February 9, 2022.
The showcase is an opportunity to address the importance of creating an open environment with meaningful relationships across the value chain, and All4Labels works closely with a group of leading partner companies to share this philosophy. . Motherland will also highlight the value of All4Labels Smart + Secure GmbH which would integrate smart features such as brand security with QR fingerprinting, gamification and traceability to support customer experience through analytics.
“We are embarking on this campaign to highlight our presence as a leading player in the wine and spirits market and to showcase our premium solutions,” said All4Labels CEO Adrian Tippenhauer. “Motherland will demonstrate in very concrete terms how All4Labels is a pioneer of innovation with bold creativity, high quality and sustainable packaging solutions for local and global wine and spirits brands.”
The objective for All4Labels is to increase its presence in this developing market. Guido Iannone, CSO of All4Labels said: “Wine and spirits have long been at the heart of All4Labels’ business strategy, and we have developed an extremely high level of technical expertise in producing labels with finishes and outstanding embellishments for premium brands. We are now using this expertise to generate new growth opportunities for ourselves, our partners and our customers.
All4Labels is committed to producing labels and packaging in the most efficient and responsible way. Massimiliano Martino, All4Labels CTO, adds: “Motherland has been produced using innovative materials and technologies to reduce the carbon footprint by 80% compared to the conventional method of producing premium labels. We have developed and deployed an embellishment process that avoids waste while ensuring an exclusive tactile and visual effect.
“Aware of the new digital age where the metaverse is evolving into a new reality, we will explore how a virtual world can impact people’s behaviors. With a few real apps, All4Labels can link bottles to an NFT marketplace, to show how advanced avatars could revolutionize virtual engagement,” comments Paola Iannone, VP Marketing and Communications at All4Labels.
The Motherland campaign will continue over the next few months, demonstrating All4Labels’ global footprint and local knowledge. Project supplier partners include Avery Dennison, Fedrigoni Self-Adhesive, Leonhard Kurz, H+M, Estal, Actega, Nilpeter, Omet, HP Indigo and Luxoro.