Apartments.com launches new marketing campaign focused on changing consumer rental behavior post-pandemic

WASHINGTON–(BUSINESS WIRE)–Apartments.com, a CoStar Group brand (NASDAQ: CSGP) recently released the first of a series of new television spots as part of the company’s 2022 marketing campaign. The new campaign – developed in partnership with Rubin Postaer and Associates – gets to the heart of what matters most to renters, as many prepare to take their first steps in the wake of the COVID-19 pandemic.

Jeff Goldblum returns for an eighth year as Apartminternet founder Brad Bellflower, a quixotic futurist who will do his utmost to make Apartments.com “the place to find accommodation”. The intelligent creative delves into the themes of cultural news, as evidenced by the spot entitled “Billionaires in space”. It also touches on personally relevant topics, such as parenting with “Test” or “Cathouse,” for pet parents.

In an effort to ensure creativity resonates with tenants and their changing behaviors, Apartments.com surveyed over 25,000 potential tenants to better understand how the pandemic has impacted tenant behaviors and influenced their priorities.

“The past two years have changed the number of people who work, live, socialize and even parent,” said Patrick Dodson, vice president of marketing, Apartments.com. “With our 2022 marketing campaign, we have evolved our brand to reflect changing tenant behavior across the country.”

Given changes in their lifestyles and work environments, tenants are reassessing what they want and looking for ways to modernize. Key findings from the survey include:

  • Potential tenants delayed their moving plans at the height of the pandemic

  • Tenants feel more confident about moving and have a more positive outlook on their financial future

  • More than 50% of tenants surveyed plan to move in the next 12 months

  • Tenants make decisions faster than before the pandemic

  • The need for more space, the improvement of the quality of life and the change of lifestyle are currently the main factors in the search for a new place to live.

“As a brand, not only have we adapted to the current tenant landscape, but we know, now more than ever, that tenants consume media primarily through streaming video and audio platforms.” Dodson continued, “This further confirms our continued marketing investment in streaming and emerging media platforms.”

Over the next few weeks, Apartments.com’s new campaign – which includes TV spots and digital and social videos – will become increasingly ubiquitous nationwide. Given the growing popularity of streaming services, the brand will amplify its advertising presence on top platforms, such as HBOMax, Paramount+, Hulu, Peacock, YouTube, iHeart Radio, Spotify, Pandora and many more.

With the new campaign, Apartments.com seeks to connect with tenants like never before through personalized content and unique creative developed specifically for tenants’ favorite social and digital video platforms, including TikTok, Instagram, Snapchat, YouTube and Facebook. The brand will also launch several new social series developed in partnership with leading influencers across all rental categories, including DIY projects, pet life, apartment tours, tips and tricks on apartment living, and more.

About CoStar Group, Inc.

CoStar Group, Inc. (NASDAQ: CSGP), a leading provider of online real estate markets, commercial and residential real estate market information and analysis. Founded in 1987, CoStar conducts extensive and ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unparalleled insight into commercial property values, market conditions and current availability. STR provides premium benchmarking data, analysis and market insights for the global hospitality industry. Ten-X provides a leading platform for conducting online auctions and negotiated offers for commercial real estate. LoopNet is the busiest online marketplace for commercial real estate. Apartments.com, ApartmentFinder.com, ForRent.com, ApartmentHomeLiving.com, Westside Rentals, AFTER55.com, CorporateHousing.com, ForRentUniversity.com and Apartamentos.com form the premier online apartment resource for renters looking for superb apartments and provide property managers and owners with a proven platform for marketing their properties. Homesnap is a leading online and mobile software platform that provides user-friendly applications to optimize residential real estate agent workflow and strengthen the agent-client relationship. Homes.com provides residential property advertising and marketing services to real estate professionals. Realla is the UK’s most comprehensive digital commercial property marketplace. In France, BureauxLocaux is one of the largest real estate portals specializing in buying and renting commercial real estate and Business Immo is widely recognized as one of the leading providers of digital commercial real estate information in the country. . The group’s websites attract tens of millions of unique visitors each month. Based in Washington, DC, CoStar Group has offices in the United States, Europe, Canada and Asia. From time to time, we plan to use our corporate website, http://www.costargroup.com, as a channel for distributing important company information. For more information, visit CoStarGroup.com.

About Apartments.com

Apartments.com is a leading online apartment listings website, providing renters with access to information on over 1,000,000 units available for rent. Powered by CoStar, the Apartments.com network of sites includes Apartments.com, ApartmentFinder.com, ApartmentHomeLiving.com, Apartamentos.com, WestsideRentals.com, ForRent.com, ForRentUniversity.com, After55.com and CorporateHousing.com. Apartments.com is backed by the industry’s largest professional research team, who visit and photograph properties nationwide. The team calls apartment owners and property managers monthly, collecting and verifying current availability, rental rates, pet policies, fees, rental incentives, concessions, and more.

Apartments.com offers more rental listings than any other listing website in the United States, with innovative features including a drawing tool that allows users to define their own search areas on a map, and a “travel time” feature that allows users to search for rentals in proximity to a specific address. Apartments.com creates easy access to its listings through a responsive website and iOS and Android apps and provides visibility to its advertisers through an intuitive name, strategic search engine placements and innovative emerging media.

The Apartments.com network reaches millions of renters nationwide, drawing both qualified traffic and highly engaged renters to rental offices. For more information, visit Apartments.com.

This press release contains “forward-looking statements”, including, without limitation, statements regarding CoStar Group and Apartments.com’s expectations, beliefs, intentions or strategies regarding the future. These statements are based on current beliefs and are subject to numerous risks and uncertainties that could cause actual results to differ materially from these statements, including the risk that tenant behavior will change; the risk that Apartments.com’s business and marketing plans will change; and the risk that Apartments.com’s marketing initiatives may not produce the intended benefits or results for CoStar Group and Apartments.com or their customers. Further information about potential factors that could cause actual results to differ materially from those anticipated in the forward-looking statements includes, but is not limited to, those set forth in documents filed by the CoStar Group from time to time with the Securities and Exchange Commission, including in CoStar’s Annual Report on Form 10-K for the fiscal year ended December 31, 2021, which is filed with the SEC, including in the “Risk Factors” sections of this filing, as well as CoStar’s other filings with the SEC available at the SEC’s website (http://www.sec.gov). All forward-looking statements are based upon information available to CoStar Group as of the date hereof, and CoStar Group undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

William L. Hart