“Be Next” marketing campaign to attract minority-owned businesses

The Montgomery County Economic Development Corporation (MCEDC) has launched a new integrated marketing campaign called “Be Next” that targets women and minority-owned businesses as part of a plan to attract diverse retailers to the local market “desirable,” according to an MCEDC press release.

The year-long marketing campaign, launched Oct. 11, aims to attract and empower businesses and individuals to make the county “the destination for achieving business goals and dreams,” according to the press release.

“Montgomery County is a desirable destination for businesses to thrive and grow,” County Executive Marc Elrich said in the news release. “But to make sure we attract new business and grow jobs here in Montgomery, we can’t just sit back and wait for business to come to us. We have to go after them aggressively.

The campaign uses strategic placement across various digital channels, including national and local broadcast programming, radio, podcasts, social media and trade publications to reach markets in the Northeast United States.

The county will additionally target companies in the life sciences, technology, real estate, hospitality and nonprofit sectors in Maryland, Virginia and the District of Columbia, while s also expanding into the Philadelphia, New York, New Jersey and Boston areas.

“We are thrilled to launch this campaign and show businesses of all industries and sizes that Montgomery County is where they can ‘be next’ and thrive,” said Bill Tompkins, President and CEO of MCEDC, in the press release. “We have developed an environment in which companies can create something remarkable and revolutionary – and this campaign is designed to shine a light on the thousands of innovators who have done this and more, and empower those who are waiting to make their mark. Mark.”

Elrich further underscored his excitement for the new campaign, “With our synergy of talent, our great diversity, our convenient location to our nation’s capital, our competitive business incentives and more, we look forward to spurring a wave of of developing new businesses and promoting economic growth in the county,” he said.

William L. Hart