- The company’s engagement with titans of industry, environment and social media influencers is planned to raise awareness of itself, its portfolio companies focused on ESG and the ocean economy
- More than three billion people depend on the ocean for their livelihood, whether for food or to earn a living
- With the dominance of social media and the exploitation of its data, it is easier for a business to be more specific and reach its target audience today than ever before.
VANCOUVER, British Columbia, April 14, 2022 (GLOBE NEWSWIRE) — Billy Goat Brands Ltd. (“GOAT” or the “Company”) (CSE: GOAT) (OTCQB: BGTTF) (FRA: 26B), a venture capital platform focused on environmental, social and governance identification, sponsorship and incubation (“ESG”) ocean economy companies, is pleased to announce the launch of an influencer-based marketing campaign (the “Campaign”) to raise awareness of the Company, its portfolio of innovative companies and the ocean economy as a whole. In the near future, GOAT will begin to reveal influencer engagements and collaborations with leading organizations to enhance market understanding of the issues facing the world’s oceans and the resulting opportunities that are both sustainable environmentally and economically attractive. The campaign will be rolled out over a period of approximately three months, but is likely to be extended depending on its level of effectiveness.
The company specifically designs the campaign to portray itself as a single public issuer that is a platform for the ocean economy as well as its four portfolio companies. First, Sophie’s Kitchen is a rapidly growing, plant-based seafood company that is positively impacting the overfishing of the world’s oceans through its ever-evolving product line. Second, Evanesce Packaging is curbing the glut of single-use plastics that end up in the sea by making millions of 100% compostable and biodegradable straws and food containers. Third, FunGuys Beverages is working to reduce the amount of waste from beverage containers by packaging its KOLD line of functional cold brew coffee products in LOOP-compliant bottles. Fourth, The Vegetarian Butcher helps reduce emissions from the traditional protein industry, but makes plant-based products available to consumers at its retail outlets in British Columbia.
Influencer marketing leverages relationships between brands and people with large captive audiences, where an influencer typically promotes a brand’s products or services through various social media, subject to disclosure rules that may apply. apply in their respective jurisdictions. Influencers are usually trusted figures within a certain community and retain a loyal following with knowledge or experience about the products, services, or causes they support.1 With the pervasiveness of social media and the exploitation of its data, it is easier for a business to be more specific and reach its target audience today than ever before. Therefore, the company’s management team chose to pursue an influencer-based marketing strategy across multiple platforms.
GOAT is focused on creating a more sustainable future and its leaders believe that raising awareness of the challenges faced by members of the ocean economy can eventually lead to the development of better products, services and global solutions. The interdependence of ocean industries combined with increasingly serious threats to ocean well-being has led to growing recognition of the need for an integrated approach to ocean management.3 More than three billion people depend on the ocean for their livelihoods, whether for food or to earn a living, however, this often leads to low-paying jobs and environmental degradation with change. climate change, ocean pollution and overfishing as part of the problem.4 The ability to leverage data to reach specific audiences and showcase not only key ocean economy issues, but also foster collaborative dialogues to brainstorm new ideas, should enable society to increase awareness. in large scale.
“We are excited to embark on this new outreach strategy and launch the campaign in collaboration with a diverse set of influential people and organizations that will be revealed in the near future. We believe strategic collaborations with various industry titans will help our stakeholders learn more about the ocean economy and select ESG-focused companies, to help them make better everyday choices as well as realizing the exciting economic opportunities they present,” said Tony Harris, President and CEO of GOAT. “We continue to grow our portfolio of innovative companies and seek out new opportunities that fit our business model. We expect the campaign to not only improve our audience’s understanding of our key messages, but also broaden that audience and potentially provide new opportunities,” added Mr. Harris.
ABOUT BILLY GOAT BRANDS
Billy Goat Brands is a venture capital platform focused on investing in high-potential companies operating in the ocean economy. It intends to achieve these objectives by identifying and investing in the securities of private companies involved in the food and beverage industry, with an emphasis on: (i) plant proteins, (ii) functional foods, ( iii) food technology, and (iv) fermented foods. The Company expects to generate returns on its investments through various outcomes, including, but not limited to, public transactions, mergers or acquisitions and other liquidity events of its beneficiary companies or projects. Billy Goat Brands’ overriding objective will be to generate maximum return on its investments in a manner consistent with its environmental, social and governance values.
For more information about the company, please visit https://billygoatbrands.com/. Its final prospectus, financial statements and MD&A, among other documents, are all available on the Company’s profile page on SEDAR at www.sedar.com.
CSE has neither approved nor disapproved of the contents of this press release. Neither the CSE nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.
Billy Goat Brands Ltd.
Tony Harris, CEO and President
Tel: (778) 222-8221
For more information, please contact:
Tel: 1-833-4-GOAT-IR (1-833-446-2847)
CAUTION REGARDING “FORWARD-LOOKING” INFORMATION
This press release contains certain forward-looking statements within the meaning of such statements under applicable securities laws. Forward-looking statements are often characterized by words such as “expects”, “plans”, “continues”, “expects”, “projects”, “intends”, “believes”, “expects”, ” believes”, “may”, “will”, “potential”, “proposed”, “positioned” and other similar words, or statements that certain events or conditions “may” or “will occur”. The Company has provided forward-looking statements based on assumptions it believes to be reasonable at the current time. All of these forward-looking statements involve important known and unknown risks and uncertainties (including the risk factors identified in the Company’s prospectus dated September 8, 2021), some of which are beyond the Company’s control. These risks and uncertainties include, but are not limited to, delays resulting from or failure to obtain required regulatory approval. Readers are cautioned that the assumptions used in preparing forward-looking statements may prove to be incorrect and that actual results, performance or achievements may differ materially from those expressed or implied by such forward-looking statements. Accordingly, no assurance can be given that any of the events anticipated by the forward-looking statements will or will occur, or if any of them occur, what benefits, including the amount of proceeds, the Company will will shoot. Readers are cautioned that the above list of factors is not exhaustive. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. expressly requires.
- “Understanding influencer marketing and why it’s so effective”, Joel Mathew, Forbes, July 30, 2018, https://www.forbes.com/sites/theyec/2018/07/30/understanding-influencer-marketing-and-why-it-is-so-effective/?sh=25cceabf71a9
- “Sea economy and developing countries”, Organization for Economic Cooperation and Development, 2022, https://www.oecd.org/ocean/topics/developing-countries-and-the-ocean-economy/
- “What is the economy of the oceans”, Organization for Economic Cooperation and Development, 2022, https://www.oecd.org/ocean/topics/ocean-economy/
SOURCE: Billy Goat Brands Ltd.