Chrysler Brand Launches New Multimedia Marketing Campaign for Chrysler Pacifica and Pacifica Hybrid
AUBURN HILLS, Mich., May 17, 2022 /PRNewswire/ —
- New campaign”life in a vanfor the Chrysler Pacifica and Pacifica Hybrid extends to television, digital and social media, including the Chrysler brand’s Facebook, Twitter and Instagram channels
- The campaign humorously parodies the lifestyle of #VanLife influencers, highlighting how the Chrysler Pacifica is the #VanLife for #RealLife parents
- “life in a vanfeatures three new 30-second spots featuring the debut of “Duel”; all videos are now viewable on the Chrysler brand’s official YouTube channel
The Chrysler brand is launching a new multimedia ad campaign for the Chrysler Pacifica and Pacifica Hybrid with some comic relief comparing the freedom of the #VanLife influencer lifestyle with the Pacifica as the most ideal choice for parents living their best “true life”. “life in a vanfeatures three new 30-second spots featuring the debut of “Duel.” All three videos are now viewable on the Chrysler brand’s official YouTube channel.
“The current phenomenon of the minivan lifestyle has given us the opportunity to inject some levity into our new Chrysler campaign,” said Olivier Francois, Global Chief Marketing Officer, Stellantis. “What our Chrysler Pacifica and Pacifica Hybrid owners want and need is not what many minivan influencers want from their vehicles. precedent of a family’s perspective Pacifica minivan.”
“The van life of everyday families is different from what many might see in pictures and videos on social media,” said Chris Feuell, CEO of the Chrysler – Stellantis brand. “Our Pacifica and Pacifica Hybrid owners want premium features like Nappa leather seats. Screens for every child. Ingenious space with storage to carry everything. Infotainment and safety features that are perfectly connected. And yes , even a built-in vacuum cleaner. This is the truck life our owners and families dream of, and it’s what truck life means to the Chrysler brand.”
In the first 30-second TV spot, “Duel,” #VanLife influencers face off against owners of a Chrysler Pacifica. Two additional 30-second spots will be broadcast on the brand’s social networks:
“Beach” (30 seconds)
“Farmer’s Market” (30 seconds)
The Chrysler brand created the campaign in partnership with Doner.
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology since the company was founded in 1925. The Chrysler Pacifica continues to reinvent the minivan, a segment invented by Chrysler, with a unprecedented level of functionality, versatility, technology and boldness. styling and the most advanced all-wheel-drive system available in its class. The innovative available hybrid powertrain pushes this revolutionary vehicle even further. It is the first electrified vehicle in the minivan segment and achieves over 80 MPGe in electric-only mode, has an all-electric range of over 30 miles and a full range of over 500 miles. Chrysler Voyager offers fleet owners an economical minivan that also offers an exceptional and well-equipped driving experience. The Chrysler 300 lineup delivers on the brand’s promise of iconic, elegant design executed with world-class performance, efficiency and quality – all at an attainable value. Chrysler is part of the portfolio of brands offered by the world’s leading automaker and mobility provider Stellantis. For more information about Stellantis STLAplease visit www.stellantis.com.
Follow Chrysler and company news and videos at:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Chrysler brand: www.chrysler.com
Twitter: www.twitter.com/chrysler or @StellantisNA
YouTube: www.youtube.com/chrysler or https://www.youtube.com/StellantisNA
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