Cyberpunk 2077 Expansion Marketing Campaign Will Begin In Second Half Of 2022

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During CD Projekt’s financial conference call, the developer’s executives talked about the upcoming expansion for Cyberpunk 2077.

During CD Projekt’s financial conference call Q&A session, the developer’s executives talked about the upcoming expansion for Cyberpunk 2077.

We learn from General Manager Adam Kiciński that the developer is happy with how the game is being produced, but couldn’t share more information or details.

We also learn that the marketing campaign for the expansion will be launched in the second half of the year ahead of its launch next year.

Multiple questions were asked to try to give more color to what the campaign will entail, but Kiciński remained firm in explaining that the contents of the first beat of the promotional campaign will not be revealed today, and he cannot either mention if the title will be announced. with price or specific dates, or anything else on that front. In the end, we will have to wait.

Kiciński also reiterated that he doesn’t expect a major improvement in the pace or duration of development with the move to Unreal Engine 5 for the company’s future games, but it will allow production to be managed much more efficiently. fluid, so CD Projekt RED can focus more on creativity than technology. He expects the process to become much more secure, predictable and smooth.

CFO Piotr Nielubowicz was asked to comment on consolidation trends in the industry. CD Projekt sees what’s going on, but prefers to focus on its own internal plans. The key for them is to deliver their own strategy and make it even more ambitious.

William L. Hart