DGTL Holdings Inc announced that its wholly-owned subsidiary Hashoff LLC has launched a new social media content marketing campaign with a Nasdaq-listed gaming and esports company.
The company said the campaign was valued at approximately US$200,000 and focused on promoting brand awareness regarding online sports betting regulations, which are now legal and in effect in the US state of Illinois.
DGTL noted that the length of the contract requires Hashoff to seek out top-ranked micro-influencers to build brand awareness and drive new active users to the client’s top online properties.
READ: DGTL Holdings appoints senior executives after merger with Engagement Labs
He added that Hashoff’s independent content publishers will also target new users through marketing on Instagram, Tik Tok and Twitter.
Hashoff’s $30 billion+ market cap esports and gaming client is a global leader in online software services that allows users to place bets on fantasy sports competitions in the top major sports leagues in the world. world, said DGTL.
The strategic content will focus on the new online sports betting license for this key account in the state of Illinois, according to the company, extending a successful campaign that unfolded in New York State earlier this year.
DGTL said this latest social content marketing campaign is evidence of Hashoff’s global business expansion and continued growth of this key account and account diversification within Hashoff’s growing customer base across multiple categories. , with new accounts that include the best brands and agencies in the field of electronic sports. gaming, consumer products, health and beauty, financial services, travel and electronics industries.
Hashoff’s diversification of customers, categories and global markets gives it more consistent long-term revenue growth potential, the company noted.
DGTL Holdings acquires and accelerates transformative digital media, marketing and advertising software technologies powered by artificial intelligence (AI). DGTL – Digital Growth Technologies and Licensing – specializes in accelerating enterprise-level commercialized software-as-a-service (SaaS) businesses in the content, analytics, and distribution industries, through a mix of unique cap structures.
As a wholly owned subsidiary of DGTL, Hashoff is an enterprise-level self-service CaaS (content as a service) based on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology. ). Hashoff’s AI-ML platform operates as a full-service content management system, designed to empower global brands by identifying, optimizing, engaging, managing and tracking top-ranked digital content publishers for marketing campaigns localized brands.
Contact Sean at firstname.lastname@example.org