Digital marketing skills are in demand

Digital marketers and their related skills are among the hottest skills in the United States.

Posted: July 26, 2022

(Image credit: Pixabay)

Digital marketing skills rank among the most trending job skills in the United States, according to analysis of Google Trends search data by Preply. The other hottest skills in America are data science, visualization, and data management.

Trending Digital Marketing Skills

There was a 35% increase in interest for those with knowledge of digital marketing, including search engine optimizationand Google Ads.

SEO skills

This increase represents the second largest increase after the 76% increase in data science.

Interest in specialized technology skills, such as customer relationship management systems and content management systems, increased by 23%.

Design skills increased by 12%, while interest in writing and editing skills dropped by 20%.

Skills demand by location

Interest in digital marketing knowledge jumped 123% in Arkansas. The city of Chicago ranked second in interest by location at 32%.

The states where design skills are most in demand are Illinois and North Carolina.

The most sought-after skills

The four most in-demand skill sets, based on current search volumes, are coding, data management, design, and accounting.

10 of the top 25 skills are relevant to marketers:

  • Graphic design
  • Adobe Photoshop
  • Adobe Illustrator
  • creation of websites
  • customer relationship management software
  • Editing
  • Search Engine Optimization
  • Video design and editing
  • blockchain technology
  • UX design

The demand for digital marketing skills will only increase

The most recent CMO survey revealed that digital marketing is a key investment for marketers, with data analytics, website optimization, digital media and research, martech, and direct digital marketing, like email, receiving the most expense.

Brands, universities and tech platforms are among those providing training in digital marketing skills, writes Tomoko Yokoi in Forbes. For example, Unilever’s Flex Experience program aims to diversify marketing skills among its employees, while Google and Meta both provide certification in various digital marketing skills.

According to Yokoi, the demand for the skills of digital marketers will only increase over time, due to the need for continuous learning.

“The marketing skill set sought is a combination of qualitative, quantitative and technical skills”, Yokoi writes, noting, “Unlike traditional marketing techniques, digital marketing is data and analytics driven, personalization driven, interactive and iterative. This requires developing new skills, often dependent on technological products, which require constant updating.

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