Digital marketing strategy and its effects on sales

By Jérôme-Mario Chijioke Utomi

Even when it is a known fact that as early as 1967 the nation, Nigeria suffered acute leadership challenges; Yet every day that passes is a reminder of why the administration headed by President Muhammadu Buhari should apologize to Nigerians.

This current assertion is based on the fact that while what happened in the years before the current administration was a challenge for Nigeria and Nigerians, what is happening now under the current administration is a crisis.

Besides the administration’s apparent failure to implement pro-poor initiatives, this article will highlight three recent concerns/examples.

The first and very fundamental is the latest statement/realization by Professor Oyedunni Sola Arulogun from the Department of Health Promotion and Education, University of Ibadan (UI) that Nigeria was in turmoil as virtually all citizens live in extreme poverty.

According to the media, the don, who spoke on the subject The Pervasive Force of Science and Technology and the Complementary Role of Entrepreneurial Education in the New World at the 4th enrollment ceremony for 156 students of Admiralty University of Nigeria (ADUN), Ibusa, near Asaba, Delta State, explained, among other concerns, that as of 19 April 2022, 1:00 p.m., Nigeria’s Poverty Index shows that 83,005,582 Nigerians (representing 39% of the world’s population) currently live in extreme poverty, with 53% in rural areas with an equal proportion of men and women.

She described the trend as a bad omen for a country like Nigeria and pointed out that “according to our economic planning, the target escape rate is 0.3 per minute but the reality is -3, hence the poverty rate that is increasing in Nigeria on a daily basis”.

Of course, looking at a similar report recently released by the World Bank, it is evident in my view that the donation, which expressed empathy for the plight of the poor and called on governments and other concerned bodies to make a decision drastic and rational to jump out of boiling water now that force and means are at hand to avert hunger and war, neither said anything strange or new, but only said it differently.

Title A brighter future for all Nigerians: Nigeria Poverty Assessment 2022The report represents the culmination of the World Bank’s engagement with data and analysis on poverty and inequality in Nigeria over the past two years.

It draws primarily on the Nigerian Living Standards Survey (NLSS) 2018/19, which provided the first official figures on poverty in Nigeria in nearly a decade, as well as the National Longitudinal Telephone Survey. COVID-19 (NLPS) from Nigeria. These surveys were implemented by the Nigeria National Bureau of Statistics (NBS) in collaboration with the World Bank.

According to the report, which brings together the latest data on the profile and drivers of poverty in Nigeria, as many as 4 in 10 Nigerians live below the national poverty line. Many Nigerians – particularly in the north of the country – also lack education and access to basic infrastructure, such as electricity, clean water and improved sanitation.

The report further notes that jobs do not translate the hard work of Nigerians into an exit from poverty, as most workers are engaged in small farm and non-farm family businesses; only 17% of Nigerian workers are in the wage jobs best able to lift people out of poverty.

Before the dust raised by the above comment could settle, another was in place. This time from the World Health Organization (WHO), which released on the celebration of World Malaria Day (WMD), a day set aside to raise awareness of the mosquito-borne disease and malaria. review of disease prevention, treatment, control and elimination efforts and focused on WMD 2022 Harnessing innovation to reduce the malaria burden and save lives.

While calling for investments and innovation that will bring new vector control approaches, diagnostics, antimalarial drugs and other tools to accelerate the pace of progress against malaria, WHO said something that will a source of concern for all Nigerians of good will.

The WHO, in this report, pointed out that; Four African countries accounted for just over half of all malaria deaths worldwide: Nigeria (31.9%), Democratic Republic of Congo (13.2%), United Republic of Tanzania (4 .1%) and Mozambique (3.8%). The global body was particularly concerned that despite efforts to contain malaria, Nigeria loses more than $1.1 billion (645.7 billion naira) a year for the prevention and treatment of the disease as well than other costs.

But if these two reported cases of economic hardship and devastating malaria in the country are seen as a challenge, the next report from UNICEF, another global body focused on a high degree of malnutrition in the country, should cause a drop in mind among critically ill Nigerians. the spirits.

UNICEF, among other statements, noted that around 14.5 million Nigerians are acutely food insecure while around 12.5 million people go hungry. The figures indicate that Nigeria is still not on track to achieve the Sustainable Development Goals (SDGs) 2 aimed at ensuring the eradication of hunger.

UN International Children’s Emergency Fund (UNICEF) Nutrition Officer, Nkeiruka Enwelum, who revealed this during a media dialogue on the “SDGs as children’s rights” organized in collaboration with the Child Rights Information Bureau (CRIB) of the Federal Ministry of Information and Culture, Enugu, stated that Nigeria ranks first in Africa and second in the world in terms of number of malnourished children, adding that about 35 million children under five in the country are malnourished.

Enwelum noted that 3.3 million child deaths a year were attributed to malnutrition, pointing out that poor nutrition in the first 1,000 days from conception of a child until age two results in permanent damage.

“The nutrition situation in Nigeria is worrying and requires strategic action. The burden of malnutrition is extremely high in the North West and North East. Failure to prevent and treat malnutrition can lead to long-term cognitive and growth impacts, loss of income for households and up to 15% loss of GDP for Nigeria, increased morbidity and potential deaths .

While this development remains a pain compounded by the fact that they were preventable, this article opines that there is no end in sight to such ugly events and reports especially as the management of our country’s economy continues to go against the provisions of our constitution which forcefully states that the heights of the economy should not be concentrated in the hands of a few people.

The continued takeover of national assets through dubious (privatization) schemes by politicians and their aides is deplorable and clearly against the Nigerian people. The attempt to disengage governance from public sector control of the economy has only played into the hands of private profiteers of goods and services to the detriment of the Nigerian people.

Finally, from the above, it is clear that much remains to be done to help lift millions of Nigerians out of poverty, including improving health and education, enhancing productive employment and expanding social protection.

In the words of the World Bank in the cited report, achieving this goal will require at least three types of deep and long-term reforms to foster and sustain pro-poor growth and lift Nigerians out of poverty.

These include (1) macroeconomic reforms (including fiscal, trade and exchange rate policy); (2) policies to boost the productivity of farm and non-farm household enterprises; and (3) improve access to electricity, water and sanitation while strengthening information and communication technologies.

Together, these reforms could help diversify the economy, spur structural transformation, create good and productive jobs, and support social protection programs and other redistributive government policies.

The report stresses that these reforms are urgent as Nigeria’s population continues to grow; now is the time to ensure that the country seizes the promise of its young people for economic prosperity. He adds that shaping the specifics of Nigeria’s poverty reduction policies will depend heavily on redoubling efforts to regularly collect and analyze data.

This supports the view that President Buhari must do something theatrical to save Nigeria and Nigerians from this turmoil. He must do this not for political reasons but for the survival of our democracy!

Jerome-Mario Utomi is the Program Coordinator (Media and Public Policy), Social and Economic Justice Advocacy (SEJA), Lagos. He can be contacted via

William L. Hart