Examples of viral marketing campaigns that broke the internet: what made them tick?
We all share the desire to see our creation distributed, published and shared around the world via social networks. And with businesses being an integral part of social media, the internet is full of examples of examples of viral marketing campaigns.
Social media has become the go-to destination for marketers looking to stand out. It’s become a powerful new tool that has given instant access to a global market, and they’re way cheaper than traditional media. Innovative marketing strategies have led to examples of viral marketing campaigns.
– Advertising –
There are many ways to establish a web presence, from pay-per-click advertising to blogging. Most companies use a combination of various techniques that help them achieve maximum results. But recent years have seen the advent of examples of viral marketing campaigns that have brought enormous success to the business promoting it.
The term “it went viral” originally referred to videos, comical or unusual memes, and games on social media. But companies have been using this technique for several years to promote their products and services.
A few examples of viral marketing campaigns will show how powerful the tool can be if successful.
The shot on iPhone campaign was created to market their awesome new camera without mentioning any other features of the device. There were photos from 77 users around the world. iPhone 6 users were invited to post their best images on social media with the hashtag “Shot on iPhone”. Apple selected these images and displayed them on 10,000 billboards around the world.
– Advertising –
The campaign became one of Apple’s most successful campaigns. It remains among the examples of innovative and viral marketing campaigns.
One of the biggest viral concept ad campaigns started from a photography exhibit in a building in Toronto. The campaign for true beauty has become the greatest success story of modern marketing.
The story spanned multiple mediums, from TV commercials to billboards, and then it went viral online, before the word “viral” was even a thing. The 2013 Dove ad shows women describing their appearances to a forensic cartoonist and became one of the most watched videos of all time, with 114 million views within a month.
A social media site grew itself using a viral campaign. Twitter used the SXSW conference to launch at a conference held in the Texas city of Austin. Then a startup, Twitter placed huge screens covering the place. Participants with Twitter accounts posted messages in real time, and they were visible on giant screens.
The impact was immense and many followers became part of the new social media. It remains one of the most successful media campaigns to date.
Another brilliant viral marketing also took off at an SXSW festival in Austin. Uber offered delegates free rides to the conference and festival. It became a topic of discussion on several social media platforms, fueled by the young participants of the festival.
It was a stylish way to take advantage of the free ride service. The huge interest that was generated led to a social media site crashing.
Spotify is one of the best viral campaigns and helped the startup achieve instant success. Founded in Sweden in 2008, the startup offers multimedia and audio streaming services. Spotify has since become the most popular streaming music service with 150 million premium subscribers.
But it was its partnership with a social media platform that propelled Spotify into the stratosphere. At the invitation of Facebook’s Mark Zuckerberg and Napster’s Sean Parker, Spotify has officially integrated with Facebook. This partnership took Spotify to a new level when it launched in the United States. This was a great example of viral marketing campaign examples.
Dropbox is one of the best examples of viral marketing campaigns. This shows that referral marketing can work like magic as his subscription grew from 100,000 registered users in September 2008 to 4 million in December 2009 as he managed to double his user base every 3 months and achieved incredible growth of 3,900% in 15 months.
Dropbox has subscribed to a simple philosophy. Since the product was in cloud storage, they decided to reward users with more free space both for accepting an invite and for referring their friends. In short, the compelling product rewarded both sides for completing the desired task of signing up for Dropbox.
One campaign that achieved overnight success was Mint. It remains one of the best examples of a viral marketing campaign with the “I Want Mint” campaign. Mint used its blog to raise awareness and distributed benefits to all users who posted “I Want Mint” on their social media pages and blogs.
It was free publicity at its best. Without spending, they made customers feel a bit special. With this badge, Mint was able to garner free ads on 600 blogs that included both influencers and normal people. They have also been recognized for caring about their users and for providing vital information.
Campaigns with a social issue at heart have a good chance of going viral
iHeartDogs is a social enterprise. Every time people buy their products, the company contributes
food to various dog shelters. Using this campaign, the company started with ads urging people to buy their products and donate to a cause.
The company launched a 0% discount crusade which stipulated that customers would not get any discount on their products, which would rather finance a double donation for each purchase of the weekend. The 0% off campaign lasted for half a week and the company quadrupled its sales despite having no discount at all.
Instead of the initial 100,000 meals, they ended up donating 200,000 meals. Their sales were multiplied by 4 and 500,000 viewers contacted only via Facebook. The cause was human and social, and people supported the campaign and made it go viral.
The ALS Ice Bucket Challenge was started to help raise awareness of ALS or Amyotrophic Lateral Sclerosis and raise donations for research on this topic. Many high profile personalities like Oprah Winfrey, Mark Zuckerberg, Justin Bieber and Bill Gates were among them.
They poured a bucket of ice cream over their heads and encouraged others to do so and the crusade went viral, attracting people from all over the world and managing to raise over $220 million. It was the 5and most viral search on Google in 2014 and donations to the cause have remained 25% higher since.
These examples of viral marketing campaigns show that the power of social media marketing is one of the strongest. This is the era of real-time marketing. Internet marketers emphasize using the power of the social network to build communities. The success of the above campaigns proves that simply promoting products and services never works. They went viral because they referenced their culture and could emotionally connect with audiences.