flynt.social designs an influencer marketing campaign for Medimix’s pimple-busting face wash
To continue its foray into the digital world, Medimix recently partnered with flynt.social, a branding-focused influencer marketing agency, to highlight the benefits of its anti-pimple face wash.
Bringing together influencers from different categories, the brand was able to design a campaign to educate consumers on acne and tips for healthy skin, while showing how Medimix should be part of every Indian woman’s skincare routine. .
The brand claimed that, according to industry benchmarks, it has had tremendous success in reach and engagement metrics, with an engagement rate (ER) that is double industry standards and an organic reach rate (ORR) almost triple that seen in competitor campaigns.
“Good influencer marketing campaigns are all about the execution. No matter how good the concepts, you need a reliable partner agency to help bring them to life. We’re excited to see the results of our first campaign with flynt and we are currently looking at how we can be consistent and targeted with our IM campaigns in the future. Exciting times ahead!” said Ashish Ohlyan, Vice President of Sales and Marketing at Cholayil.
“There is a huge demand for natural and Ayurvedic skin and hair care products. For a fledgling influencer marketing agency like ours, it’s exciting to help introduce or just reacquaint people with Medimix, one of the most trusted Indian brands in this space! We set ourselves high standards with this one and hope to achieve even better campaigns with Medimix in the months to come,” said Anshul Duggal, CEO and Founder of flynt.social.