FUGA – Digital Account Manager / Marketing Strategy – Southeast Asia (SG)
FUGA provides cutting-edge music distribution, technology and marketing services to forward-thinking music companies. Working at the heart of the music industry with over 800 customers, including Riot Games, Hospital Records, Epitaph and Beggars Group, FUGA is the world’s leading full-service B2B music distributor. FUGA works at the cutting edge of music distribution technology, connecting its customers with digital service providers such as Spotify, Apple Music and Amazon Music while helping them get the most out of their music, whether with services of nominated labels, industry-leading revenue accounting, or using FUGA’s industry-leading suite of products.
What are you doing
FUGA’s Marketing Services team was designed to add value and solve problems for our large number of customers by helping them connect their artists with audiences and drive revenue and growth. In this role, you will report jointly to the Digital Account Manager and the Marketing Strategy Manager and you will be the primary point of contact for Content Owners (Record Labels, Distributors, etc.) and Digital Service Providers (DSPs) ) (Spotify, Apple Music, Amazon, YouTube Music, Deezer, etc.) that have offices or local representation in the Southeast Asia region.
You will be responsible for the marketing/client relationship for a list of clients and work closely with them to deliver cutting-edge marketing campaigns on a global scale. You will have great passion and knowledge of the Southeast Asian market, with strong community connections. Dynamic, creative, organized and responsible, with a deep understanding of marketing and consumer behavior and an excellent grasp of the streaming and DSP landscape, you will act as a constant and reliable source of advice and expertise for your client list, always striving to make the most of their many outings and campaigns
Your responsibilities will also include leading relationships with market leading digital partners, developing and implementing new and ongoing broadcast campaigns, as well as developing long-term programming strategies to maximize revenue and exposure of our clients’ artists through the variety of DSPs.
You will also work closely with your marketing and digital account colleagues in other FUGA offices to collaborate on multi-territory campaigns, as a point of contact for digital partnership opportunities and Asia market insights from the South East.
Your main tasks are to:
Proactively provide insight, advice and creative strategic planning support to clients regarding their releases, catalog and revenue.
Communicate regularly with customers to address concerns, manage expectations and generally maintain a good working relationship
Design and implement cutting-edge marketing strategies that reflect the vision and goals of the artist, management or label
Ensure timely delivery of all aspects of the marketing campaign in accordance with project milestones and approval path
Secure the most favorable positioning for artists and outputs with DSPs.
Collaborate with DSP playlist, editorial, marketing, and experiential teams to develop coordinated on-platform and off-platform line items.
Develop a global strategy and effective relationships with all DSPs.
Understand and leverage the unique positioning and needs of each DSP.
Stay on top of emerging trends, new entrants in the DSP space, and other social, merchant, and fan experience vehicles impacting streaming.
Collaborate with colleagues and with DSP counterparts on unique, high-impact streaming strategies and campaigns for each priority release.
Seize opportunities to reactivate the catalog associated with new releases.
Deliver exclusives and successful streaming campaign performance for new releases and catalog
Act as an integral member of the team with the ability to motivate and inspire others to constantly improve and develop their skills and Fuga results.
Be aware of changes and developments in the music market, with particular emphasis on competitor activity.
Represent Fuga in the Southeast Asian industry, including attending concerts, conferences and spreading the word.
Who are you
Minimum of 5 years of work experience within a record label, artist management or music distribution company
Passionate and connoisseur of music and culture.
Excellent customer service and relationship building ability – always with a professional and confident demeanor.
A solid understanding of digital marketing strategies and experience coordinating with streaming and audience engagement platforms, labels, managers and artists on campaigns.
A strong network of industry-specific connections, including key contacts in digital music services.
Extensive knowledge of the digital landscape and consumer trends.
Experience working across different time zones and communicating across multiple organizational levels.
Ability to work creatively and collaboratively.
Exceptional written and verbal communication skills that exemplify organization and attention to detail.
Who we are
A growing company with strong ambitions.
This role is part of a growing and resourceful international team spread across our headquarters in Amsterdam, satellite offices in New York, London, Los Angeles, Paris, Rome, Seoul and Berlin with additional representatives in Rio from Janeiro, Mexico City, Bogota, Tokyo and Singapore.
An international business environment, made up of colleagues and clients from all over the world with varied backgrounds in music and technology.
Founded in 2006, FUGA builds software and provides services for the digital music industry. We have an extensive and growing international network of customers and partners in over 50 countries.
We operate at the heart of the music. FUGA connects distributors and record labels with digital service providers like Spotify, Apple Music, Amazon, Deezer and more. By doing so, FUGA enables its clients to optimize their business processes and successfully execute their publishing strategy. FUGA’s products and services provide a complete ecosystem for the digital product cycle. Customers manage, distribute and promote their music – and collect their revenue.