FUGA – Marketing Strategy Manager – Rock (US/UK/NL)

FUGA provides cutting-edge music distribution, technology and marketing services to forward-thinking music companies. Working at the heart of the music industry with over 800 customers, including Riot Games, Hospital Records, Epitaph and Beggars Group, FUGA is the world’s leading full-service B2B music distributor. FUGA works at the cutting edge of music distribution technology, connecting its customers with digital service providers such as Spotify, Apple Music and Amazon Music while helping them get the most out of their music, whether with services of nominated labels, industry-leading revenue accounting, or using FUGA’s industry-leading suite of products.

What are you doing

FUGA’s Marketing Services (MS) team was designed to add value and solve problems for our large number of customers by helping them connect their artists with audiences and drive revenue and growth. Sitting within the broader MS team, the Marketing Strategy team is primarily client-facing and responsible for helping define and implement bespoke strategies for campaigns across a client list . This includes identifying current, future and aspirational demographic targets, creating concise roadmaps to achieve stated goals, working with the audience engagement and digital account teams to create key assets that help guide artists’ vision and brand, while managing resources responsibly and ensuring all departments have the tools and information they need to keep the business moving in the same direction with one voice on all projects.

As this role is primarily focused on the rock genre (including rock, hard rock, alternative rock and metal), we are looking for a candidate who is passionate and knowledgeable about this space, with prior marketing or promotion experience in this segment. . of the music industry.

Main responsibilities

You will be a key and trusted point of contact for a portfolio of FUGA clients (primarily record labels and management companies) working in the Rock space, globally. You will work closely with your marketing department colleagues in other FUGA offices to coordinate multi-territory campaigns and guide our collective work towards specific client goals. You will also be able to leverage your rock music knowledge and expertise, as well as your associated network of industry contacts, to add value to our clients and help with campaign execution. .

Your main tasks are to:

Be the primary day-to-day marketing point of contact for select FUGA clients in the Rock genre, proactively maintaining and developing relationships across multiple key territories.

Develop an ongoing understanding of clients’ business, campaign and operational objectives, both regionally and globally. Drive internal communications and collaboration to achieve these goals.

Work with FUGA’s global teams to coordinate global marketing campaigns for label and artist projects, including managing campaign logistics, timelines and assets. Gather key findings and evaluative comments.

Provide proactive insight into gender-specific marketing and audience growth opportunities, advising clients and internal colleagues on campaign strategy and best practices.

Work collaboratively to create strategies for growing FUGA’s market share and customer base in the Rock genre, including participating in pitching to potential customers.

Develop and maintain relationships with key players in the Rock genre, including DSPs, media, promoters, agents, etc.

Be a contributing member of the FUGA community, leveraging and growing your industry network and representing us at industry events when needed.

Who are you

Minimum of 5 years of work experience within a record label, artist management or music distribution company, with a particular focus on marketing to an audience with an affinity for music rock genre.

Passionate and connoisseur of Rock and culture.

Excellent customer service and relationship building ability – always with a professional and confident demeanor.

A solid understanding of digital marketing strategies and experience coordinating with streaming and audience engagement platforms, labels, managers and artists on campaigns.

A strong network of industry-specific connections, including key contacts in digital music services.

Extensive knowledge of the digital landscape and consumer trends.

Experience working across different time zones and communicating across multiple organizational levels.

Ability to work creatively and collaboratively.

Exceptional written and verbal communication skills that exemplify organization and attention to detail.

Who we are

A growing company with strong ambitions.

This role is part of a growing and resourceful international team, split between our headquarters in Amsterdam and offices in London, New York, Los Angeles, Rome, Berlin, Milan and representatives in Tokyo, Seoul, Paris, Stockholm and Sao Paulo.

An international business environment, made up of colleagues and clients from all over the world with varied backgrounds in music and technology.

Founded in 2006, FUGA builds software and provides services for the digital music industry. We have an extensive and growing international network of customers and partners in over 50 countries. We operate at the heart of the music. FUGA connects distributors and record labels with digital service providers like Spotify, Apple Music, Amazon, Deezer and more. By doing so, FUGA enables its clients to optimize their business processes and successfully execute their publishing strategy. FUGA’s products and services provide a complete ecosystem for the digital product cycle. Customers manage, distribute and promote their music – and collect their revenue.

William L. Hart