GODIVA IS LAUNCHING AN EXCEPTIONAL GLOBAL MARKETING CAMPAIGN “GODIVA IS CHOCOLATE” TO ELEVATE THE EXPANSION OF THE ICONIC BRAND TO SATISFY EVERYDAY WANTS, NEEDS AND DESIRES AROUND THE WORLD IN ADDITION TO ITS ICONIC GIFTS AND HIS SEASONAL PORTFOLIO
Internationally renowned Actor Chris Evans is the voice of GODIVA’s new global campaign kicks off in May
NEW YORK, May 10, 2022 /PRNewswire/ — GODIVA announces the launch of GODIVA is Chocolate, its global marketing campaign celebrating the growth of GODIVA beyond its strong gifting roots, becoming a more dynamic and easier to find brand. With nearly 100 years of history and a rich Belgian heritage, the iconic and beloved brand is renowned for the highest possible quality in both its premium products, ingredients and signature packaging. GODIVA continues to evolve by listening to consumers, building its presence in retail to make it an everyday treat for everyone – and this new campaign is a big part of that plan.
“We are delighted to continue our success of the past two years with the unveiling of GODIVA is Chocolate. This campaign signals a significant expansion of GODIVA’s premium quality into the global marketplace with exciting, relevant and creative concepts that help position our iconic brand as part of our consumers’ everyday lives,” said Nurtac Afridi, Global CEO. by GODIVA. “GODIVA elevates every moment. This is the reward you give yourself. It’s the indulgence you deserve. We are delighted for the GODIVA is a chocolate campaign to bring a new way for consumers to talk and engage with GODIVA.”
GODIVA has partnered with an internationally renowned actor Chris Evans (best known for his roles in “The Avengers”, “Knives Out” and “Gifted” franchise, with upcoming projects to include “gray man” and “Ghosted”) to be the voice of the new GODIVA is Chocolate global marketing campaign. Evans’ approachability and charisma lends itself perfectly to the new positioning of the GODIVA brand and the sentiments of the new campaign.
“I’ve been a long time GODIVA fan and I’m honored to be the voice of their new campaign,” says Chris Evansactor and voice of GODIVA is Chocolate tasks.
the GODIVA is Chocolate global campaign, developed in partnership with TracyLocke, features GODIVA as a premium treat we all deserve to savor every day with its portion control sizes, sharing packages, convenient take-out formats, in addition to its formal shape and high-end gift sets for special occasions. GODIVA is the only choice for your daily chocolate needs; if you want chocolate, choose GODIVA. This new global campaign communicates clearly about quality, quality and leadership.
GODIVA is Chocolate feature spots on Over the Top Media, digital media, social media (e.g. YouTube, Facebook, Instagram) and retail touchpoints through in-store signage to reach consumers where they are found. The campaign will also be featured in impactful locations and billboards to further spread the campaign message. The ads will showcase GODIVA’s product portfolio with four creative spots, each highlighting four different GODIVA products, including:
- Signature Mini Bars: Eight individually wrapped chocolate bars perfect for anytime, anywhere, taking care of portion control too.
- Chocolate Domes: Multisensory and textured experience. Three layers of deliciousness – creamy, crispy, crunchy
- Masterpieces: expertly crafted chocolates with elegant designs and luxurious fillings
- Classic Gold Collection: Our new Iconic Gold Collection chocolates are now available where consumers shop every day.
All products are available at retailers nationwide, in the chocolate aisle where consumers shop every day, and at the always-open GODIVA.com
For more information about GODIVA and the GODIVA is Chocolate campaign, please visit GODIVA.com. GODIVA chocolates are now available for purchase online at GODIVA.com as well as in fine retailers, supermarkets and pharmacies.
About GODIVA Chocolatier
GODIVA Chocolatier, world leader in high-end chocolate, was founded in Brussels in 1926 by Belgian chocolatier Pierre Draps. With an established global footprint in over 100 markets, GODIVA continues to expand its reach through an omnichannel approach, rapidly expanding beyond formal gifts by investing in consumer packaged goods as well as online sales. As GODIVA delivers on its promise to “open people’s eyes to a more wonderful world”, customers can expect to find GODIVA in many retailers, supermarkets, pharmacies, online and, depending on the market, in boutiques. , cafes, and GODIVA Delight too. For GODIVA, being a responsible corporate citizen is a way of doing business. It is a promise that the company keeps to each stakeholder: act today for a better tomorrow. To maximize its impact, and in alignment with the UN Sustainable Development Goals, GODIVA focuses its efforts on women’s empowerment and sustainability. To learn more, visit GODIVA treatments.
Account Supervisor, Lippe Taylor
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SOURCE GODIVA Chocolatier