Growing Clipper Teas launches major marketing campaign

The DORSET Clipper Teas brand is launching a major marketing campaign to a potential 12 million people after becoming the UK’s sixth largest tea brand.

The Beaminster-based company is running a campaign throughout 2022 to showcase its taste and ethical credentials.

He said the Make It Better campaign would involve visuals and advertising in print, social and digital media, with a reach of 12.1 million.

It will also launch a social media influencer campaign, with activities planned throughout the year.

Bryan Martins, Head of Marketing and Category for Clipper Teas at parent company Ecotone UK, said: “Clipper is one of the fastest growing tea brands in the category, with current growth of 20% compared to two years ago in a declining category (down two percent).

“We are looking to build on this momentum with our Make it Better campaign which highlights our great tasting and ethical teas.

“At Clipper Teas, creating great tasting, responsibly made tea is at the heart of everything we do. That’s why we source our leaves from organic and fair trade tea estates, based in well-known regions. to produce the best leaves, and our expert blenders, Dan and James, take care of blending the leaves.

“We’re proud to be recognized for our great taste, but this year we want to invite even more consumers to ‘do it better’ by opting for a delicious cup of Clipper tea. »

Clipper became the UK’s sixth largest tea brand and fastest growing black tea brand last year. It is also the largest Fairtrade tea in the world, supporting 114,000 producers across the world.

Its Beaminster factory produces over a billion tea bags a year, which are sold in more than 50 countries.

It has won over 60 Great Taste Awards over the past 20 years and has the highest retention rate among organic and Fairtrade tea brands.

In 2018, it became the first tea company to manufacture its unbleached, non-genetically modified and fully biodegradable heat-sealed tea bags. He helped draft the Fairtrade standards almost 30 years ago and has been accredited by B Corp – an internationally recognized standard for environmental and social performance – since 2019.

Clipper’s creative agency, Pablo, developed the brand’s new marketing strategy in conjunction with Wavemaker, who booked the ads, and Finn, who supported him on social media.

William L. Hart