How to Build an Online Marketing Strategy for the Netherlands

The European market is up for grabs. It is the largest economy in the world, the sum of a variety of national economies. Amsterdam-based digital marketing agency Whello explains what that means and how you can run a successful business in a European country like the Netherlands.

Access to the European market creates countless other opportunities. Furthermore, as one of the most digitized trading blocks in the world – with 92% of households having internet access – the European market is more accessible than ever for brands around the world.

How to succeed in a European country like the Netherlands

If you want to succeed professionally in the European market, you must take into account that your local marketing strategies must be perfectly adapted. It is extremely important to do thorough market research to identify both opportunities and risks for your local business.

Moreover, the best way to enter the European market is to collaborate with the right local partner. Only then can you ensure that you are getting closer to your goals.

Once you have covered these two elements, you can determine your objectives with your European partner. Now is the time to build an online marketing strategy around your proposition.

A local market cannot be compared to any other market

Depending on which European country you specifically want to tackle, your plan of action will vary. A strategy built for the Netherlands will not give you the same results in Spain, for example. A specific Dutch marketing strategy will involve its own market research and, most likely, a different local partner.

While your market research will depend on your product and your ideal local partner will depend on your needs, there is one thing that all businesses looking to do marketing in the Netherlands will face, regardless of industry. The Dutch public.

Indispensable for a successful Dutch marketing strategy: people

In the same way that you should adapt your marketing strategy for a European audience when specifically planning your marketing in the Netherlands, you should adjust your actions to meet the needs of the Dutch customer. There is no successful online marketing strategy in the Netherlands without this step. The Dutch do not have the same way of life as the inhabitants of other European countries.

The Dutch customer appreciates the clarity and simplicity of communication. They want to know what exactly a campaign is about, so make sure it’s clear from your digital marketing strategy in the Netherlands.

Maximize your Dutch marketing with the right language

While it is true that the vast majority of the Dutch public speaks English to a very high level, especially among young people, this decreases the further you get from major metropolitan areas such as Amsterdam, Rotterdam and The Hague.

Moreover, despite the high level of English, many customers are still more likely to consume content and buy something in Dutch. This is reflected in the fact that the most popular websites for online shopping are all in Dutch. Compared to other European countries where Amazon has completely taken over the online economy, it ranks 6th in the Netherlands, behind several local marketplaces. Therefore, communicating in Dutch will be a must for your marketing strategy in the Netherlands.


As experts in European and specifically Dutch marketing, Whello can help you navigate the daunting yet exciting and rewarding journey to Dutch marketing. Contact them now and let them know how they can help you!

William L. Hart