How to Use Video in Your Next Email Marketing Campaign
By Torrey Tayenaka, below, co-founder and CEO of Sparkhouse.
Almost everyone has seen a video email at this point. They can be an effective way to connect with customers and promote your brand. However, many people don’t know how to create or use them effectively. This article will discuss eight innovative ways to use video in your next email marketing campaign.
Present your company or your product
To capture the attention of your audience, it is essential to use an engaging and innovative approach in your email marketing campaign. Adding a video to your business or product introduction can be a great way to do this. Videos are visually appealing and can communicate a lot of information in a short time. They are also easy to share, which increases the likelihood of your email being forwarded to others. Including a video in your email marketing campaign can help you stand out from the competition and is an effective way to introduce your business or product to potential customers.
Feature customer testimonials
As any business owner knows, customer testimonials can be compelling. They provide social proof that your product or service is effective and can help boost conversions by building trust and credibility. However, many business owners don’t realize that customer testimonials can also be a powerful email marketing tool.
You can quickly connect with your followers and build trust by featuring customer testimonials and videos in your next campaign. Additionally, videos are highly engaging and can help increase click-through rates and reduce unsubscribe rates. Therefore, incorporating customer testimonial videos into your email marketing strategy is a great way to increase your results.
Do a full product demo
Videos are a great way to engage your audience and get your message across. And when it comes to email marketing, product demo videos can be a very effective tool. By showing your products in action, you can give potential customers a better idea of what to expect from your brand.
Demo videos can also be a great way to build trust with your audience. When customers see that you’re willing to show them how your products work, it gives them confidence that you’re an authority in your field. So if you’re looking for a way to stand out from the competition and engage your audience, consider trying product demo videos in your next email marketing campaign.
Highlight new website or service features
Consider highlighting new website or service features with a video in your next email marketing campaign. Videos are a great way to engage recipients and show how your products or services can benefit them. Plus, videos can be easily shared, increasing the reach of your campaign.
To ensure that as many people as possible see your videos, include them in the body of your email rather than sending them as attachments. And if you want to increase engagement even further, consider adding a call to action at the end of each video. By leveraging the power of video, you can maximize the impact of your email marketing campaign.
Offer practical guides or advice
With so much competition in the market, it can be difficult to stand out from the crowd. One way to do this is to offer your customers something they can’t get anywhere else. How-to guides or video tips are a great way to bring value to your customers and build loyalty.
By providing helpful and informative videos, you can show your customers that you are an expert in your field and are committed to helping them succeed. Plus, video content is very engaging and can help build customer loyalty. If you’re looking for a way to boost your email marketing campaign, consider adding video content. It might just be the thing that sets you apart from your competition.
When creating explainer videos, it’s important to keep your audience in mind. Make sure the content meets their needs and is presented in an easy-to-understand way. Also, it helps to include a call to action at the end of each video so viewers know what to do next.
Promote your webinars or events
As anyone who has ever hosted a webinar or event can attest, promotion is key to ensuring successful attendance. And what better way to promote your upcoming webinars or events than by using video in your email marketing campaign? A video can quickly and easily convey all the important information about your event, and it lets recipients get an idea of what to expect.
Plus, video is an engaging format that’s sure to grab attention in a crowded inbox. Consider adding a video to your email marketing campaign when looking to increase attendance at your next webinar or event. It could make all the difference.
There are some things you should remember when promoting your webinars or events with video. First, be sure to include all important details such as date, time, and location. And second, include a call to action at the end of your video so viewers know how to sign up. This will ensure that your video is both informative and actionable.
Launch a contest or promotion
Running a contest or promotion is a great way to engage your email subscribers and increase brand awareness. And using video in your campaign can take things to the next level. A well-produced video can capture attention and generate excitement, both of which are key to driving participation in your contest or promotion.
Additionally, videos are highly shareable, which means they have the potential to reach a wider audience than static images or text. And if you include a call to action in your video, you can encourage viewers to take the action they want, whether it’s entering your contest or checking out your latest product. So if you’re looking for a way to boost your next email marketing campaign, consider using video.
Share user-generated content
User-generated content (UGC) is a powerful marketing tool that can be used to enhance email campaigns. UGC generally refers to any content created by customers or fans, such as product reviews, photos or videos. Including UGC in emails can help create a more personal connection with subscribers, and it can also increase the chances of recipients engaging with the message.
Video is a particularly effective form of UGC, as it can be used to show products in action or highlight customer testimonials. When used effectively, UGC can help create a more engaging and effective email marketing campaign.
A video is a powerful tool that can be used to enhance email marketing campaigns. By using video in your campaign, you can capture attention and generate excitement, both of which are key to driving participation in your contest or promotion. So if you’re looking for a way to boost your next email marketing campaign, consider using video.
Torrey Tayenaka is the co-founder and CEO of Sparkhouse, a commercial video production company based in Orange County. Sparkhouse is known for turning video marketing and advertising into real conversations. In addition to Sparkhouse, Torrey also founded the companies Eva Smart Shower, Litehouse & Forge54.