Immutable hires Polygon Exec to improve its layer 2 marketing strategy

Aviral Avasthi joins Immutable as the new SVP of Marketing after previously helping build disruptive brands including Uber and Tinder

SYDNEY, July 20, 2022 /PRNewswire/ — Immutableone of the world’s leading Blockchain Gaming companies bringing ownership of digital assets to billions of people, announces the appointment of Avial Avasthi as Senior Vice President, Marketing. Avasthi will lead the marketing, communications and community teams for Immutable X, leveraging expertise gained in leading Web2 and Web3 roles for Polygon, Uber, Tinder and others.

Avasthi has been deeply rooted in the web3 ecosystem, collaborating on several projects as an advisor, angel investor and consultant. Prior to joining Immutable, he served as Vice President of Marketing at Polygon Technology, where he was responsible for rebranding the company and growing its marketing function. His team helped establish the brand, creative, social, event and co-marketing frameworks.

Prior to his employment at Polygon, Avasthi led business development for Tinder and Match Group across the Indian subcontinent, developing critical brand and growth partnerships with Netflix, Amazon, Euronet, Paytm and Flipkart, among others. He also contributed to Uber’s early growth, marketing and communications efforts in India before driving their digital brand strategy through South Asia. He has led several international campaigns and created globally recognized brand IPs including Uber Journeys, #ParksNotParking, Jersey Knows No Kind, #DestinationUnited and NBA Hoop Nation.

“Aviral brings to Immutable extensive experience in building online and web3 brands,” said Robbie Ferguson, co-founder of Immutable. “His experience in building breakthrough brands will be invaluable to us as we help bring digital ownership to the world through NFTs, starting with games.”

Aviral will play a key role in building a strong marketing and communications strategy for Immutable’s Ethereum-focused Layer 2 platform, Immutable X. He joins the company shortly after the launch of a $500 million web3 game backgrounds designed to bolster Immutable’s GameFi ecosystem.

“Having seen blockchain gaming explode over the past two years, I am incredibly excited to join Immutable in its mission to advance the next generation of games. users on the web3, and the combination of Ethereum L2 leader Immutable, a world-class release team and in-house expertise that has built two of the biggest blockchain games, means they are in the position as solid as possible to achieve this goal,” Avasthi said. “With gasless, fully secure, and carbon-neutral transactions, Immutable X is the best place for anyone looking to build truly scalable games on-chain. I look forward to working with this amazing team as we continue to develop Immutable as a web3 games house.”

Immutable is the fastest Australian company to achieve unicorn status – earlier this year Immutable announced a $200 million Series C fundraising led by Temasek, and included Tencent and the Animoca brands. The company is valued at $2.5 billion and plans to use the funds to help with its global expansion.

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About immutable

Immutable is a global Blockchain Gaming company on a mission to bring ownership of digital assets to billions of users through the power of Immutable NFTs. The Immutable group consists of Immutable X and Immutable Games Studio.

Immutable X, in partnership with starware, is the leading Ethereum Layer 2 scaling solution providing innovators and builders with incredible speed, security, and liquidity in digital worlds. Immutable X has become the platform of choice for world-class web3 games such as Guild of Guardians, Gods Unchained, Illuvium, Embersword, Planet Quest and many more.

SOURCE Immutable

William L. Hart