JP Richards steps down as head of film marketing strategy at Apple

JP Richards has resigned as head of cinematic marketing strategy for Apple TV+, according to a knowledgeable person. Richards informed his team of his resignation on Wednesday morning.

Richards joined the company in 2021 from Warner Bros. and reported to Apple’s head of video marketing, Chris Van Amburg.

Apple is expected to name Richards’ replacement in the coming weeks.

During Richards’ tenure at Apple, the company released ‘Coda’, which became the streamer’s first Best Picture winner, ‘Cherry’ starring Tom Holland, sci-fi film ‘Finch’ starring Tom Hanks, ‘Swan Song” with Mahershala Ali and the musical “Come from afar.”

Previously, Richards served as Co-President of Global Marketing at Warner Bros. Pictures. Prior to this promotion, Richards served as Executive Vice President of Global Marketing and Chief Data Strategist at Warner Bros. Pictures. In this role, he oversaw national and international digital teams and led breakthrough campaigns for “Aquaman”, “Fantastic Beasts: The Crimes of Grindelwald”, “Crazy Rich Asians”, “Ready Player One”, “Ocean’s 8”, “Wonder Woman”, “Fantastic Beasts and Where to Find Them”, “Suicide Squad”, “Mad Max: Fury Road”, “San Andreas”, “Lights Out”, “Creed”, “Batman v Superman: Dawn of Justice “, “The Conjuring 2”, “Central Intelligence” and “The LEGO Batman Movie”.

Previously, he spent 12 years at Universal Pictures, most recently as Senior Vice President of Digital Marketing, where he led digital campaigns for the “Bourne”, “Fast and Furious” and “Despicable Me” franchises, for to name just a few.

Variety broke the news for the first time.

William L. Hart