Marketers are 414% more likely to see success with a documented marketing strategy

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to find success.

CoSchedule recently released its “Trends Report 2022: Marketing Strategy,” and statistics indicate that top marketers are 414% more likely to experience success when documenting their marketing strategy. Only 17% of respondents said their entire marketing strategy was documented, but 47% said parts of it were at least documented.

“Documenting your marketing strategy is critical to success,” the report’s authors wrote. “Things inevitably happen – employee illnesses, furloughs, vacations, quarantines. Documenting your strategy allows your team to stay productive, easily share updates on progress, and adapt as plans change.

Marketers and strategy to meet customer demand

Documenting marketing strategies could be beneficial in the coming months, as past research suggests that marketers expect their customers to become more demanding over the course of the year.

Demand Metric and Mitto produced The State of the Customer Experience report, and the data indicated that most marketers (64%) believe customers will eventually become more demanding in 2022. Nearly 32% think customer demands will stay at least the same, while only 4% predict their customers will become less demanding.

As a result, more and more marketers are focusing on customer experience, especially those with an omnichannel strategy. Nearly 71% of marketers with a comprehensive omnichannel strategy plan to increase their investment in customer experience over the course of the year.

William L. Hart