Marketing skills scheme launched to support Shropshire businesses

A new Shropshire scheme has launched to help small business owners develop their marketing expertise.

The Marketing Club offers monthly workshops for small and medium-sized businesses on different marketing skills covering a wide range of areas, including developing a marketing plan, identifying your audience, social media skills and Web sites.

The club will offer members two workshops per month and access to all previous workshops with more membership benefits to be added later in the year.

Marketing Club founder Ruth Martin of Oswestry-based Martin & Jones Marketing said the program was aimed at all small and medium-sized businesses that knew marketing was essential but weren’t big enough to have their own marketing department or pay an outside agency.

“It will help anyone who wants to improve their marketing skills or take their marketing activities to the next level. It will also be a useful program for any business owner who is considering using an agency and would like to know a little about more about what to ask,” she said.

As part of The Marketing Club program, companies will pay a fixed monthly fee to take advantage of the series of workshops in group or individual sessions. All workshops will be delivered online and recorded so that members can access them via the website.

Free introductory workshops will be held on June 28 at 6 p.m. on developing campaign messages and on September 6 at 6 p.m. on the 7 Ps of marketing.

Ruth will work with a team of qualified and experienced specialists to deliver a program covering all aspects of marketing. The workshops will be divided into four categories covering strategy, digital, communication and mindset.

Membership options include group and individual sessions to guide business owners through the process of creating a marketing plan, implementing it, and growing business through its implementation. Or companies can attend specific workshops for a one-time fee.

“Over the past few years, I’ve met so many business owners who have a genuine passion and drive to see their business succeed, and who know how important good marketing is, but who don’t can’t afford to hire outside agencies like mine to handle their marketing for them.

“Good marketing can really make the difference between a struggling business and a successful business. So I wanted to create a space that gives everyone the opportunity to access marketing knowledge and learn valuable skills at an affordable price.

“Through the Marketing Club, these businesses have the opportunity to learn from experienced specialists on a range of topics and gain valuable skills they can implement in their own businesses,” Ruth said.

Packages will include quarterly meetings, monthly Q&A and challenge sessions, regular support, and marketing checks to keep business on track.

“Our mission is to demystify marketing, so small business owners can develop the tools they need to market their businesses successfully, without having to spend a huge amount of money hiring an agency or employing a full-time marketer. full.

“Some members might decide to hire someone to help them with their marketing as well as join the Marketing Club, and those people will have the benefit of knowing all the right questions to ask, making sure they get a good value for money,” said Ruth.

Further information about The Marketing Club can be found at and

William L. Hart