Mead Johnson Nutrition Hong Kong Wins “2021 Excellent Marketing Campaign Award” by M&B Industry Observation
Innovative marketing strategies combined with next-gen parenting insights receive wide recognition
HONG KONG SAR – Media OutReach – March 7, 2022 – Mead Johnson Nutrition Hong Kong (“Mead Johnson”) was crowned “2021 Excellent Marketing Campaign Award” voted by China’s most influential media “M&B Industry Observation” during the recent 7and Cherry Award. This award recognizes Mead Johnson’s importance and adherence to customer experience-centric marketing strategies, as well as the high appreciation of Mead Johnson’s excellent brand power and innovative marketing.
Mead Johnson’s Cross-Border Team Won ‘2021 Excellent Marketing Campaign Award’ by Marketing Campaign for Enfa A+ NeuroPro – “Born to be strong and healthy, Step forward bravely”. This award-winning project has undergone public voting, media recommendation, expert review and third-party data assessment, surpassing more than 2,000 cases entering the contest, including key infant and infant nutrition industry competitors. This distinction represents full industry recognition of Mead Johnson’s exceptional products and marketing strategies.
With in-depth insights into the parenting concepts of next-generation consumers, the award-winning project broke with traditional ways of marketing infant formula. Instead, he focused on mothers’ feelings and experiences to better communicate with them. This marketing campaign resonated strongly with consumers through delicate mother-baby scenes. Combined with innovative media strategies and KOL engagement, the campaign was successful in motivating communications among over 92,000 consumers, gaining free media exposure nearly twice the project investment. During the month of the event, the brand’s voice increased nearly 6 times, ranking #1 in the HMO infant formula subcategory. The platform’s search index also saw double-digit growth on Tmall and JD.com, driving product sales up 2.5x.
“Rooted in a century of nutritional science, Mead Johnson is steadfast in its vision of nurturing children’s best start in life. We are proud that the cross-border team’s consumer-centric marketing strategies have succeeded in bringing the golden Enfa A+ NeuroPro formula to consumers through online channels and platforms. By providing parents with scientific nutrition and emotional connections, we help parents and children move forward together and make their parenting journey full of surprises and happiness. The award highly recognizes our success in building consumer engagement through innovative marketing strategies. We will continue to provide high quality products and strive to protect every child’s growth,” said Mr. Pankaj Agarwal, Managing Director, Hong Kong, Taiwan and Cross-Border of Mead Johnson Nutrition (Hong Kong) Limited.
About Mead Johnson Nutrition (Hong Kong) Limited
Mead Johnson Nutrition has been established for over a century since 1905. As a world-renowned infant and toddler nutrition brand, Mead Johnson Nutrition has led the way in the development of science-based, mission-driven pediatric nutrition products to feed the children of the world for the best start in life. Currently, Mead Johnson Nutrition supplies over 70 products to over 50 countries.
With excellent quality, Mead Johnson Nutrition has won the trust of nutritionists and parents. His dedicated and rigorous attitude, continuous innovation, tireless pursuit of excellence and kind comments to the community have also helped him establish a good brand image.
Mead Johnson Nutrition (Hong Kong) Limited has landed for half a century, providing parents in Hong Kong with high-quality scientific products, various parenting information and professional advice, winning parents’ trust and support.
The scientists and healthcare professionals at Mead Johnson Nutrition are focused on a formula for children with special nutritional needs. It is also one of the few brands that insists on producing formulas for children with metabolic disorders, giving them hope.
For more information: http://www.meadjohnson.com.hk/
About M&B Industry Watch
Founded in 2014, “M&B Industry Observation” is the largest and most influential maternal and child industry service platform in China, focusing on entrepreneurial innovation in maternal and child affairs. The main activity covers media, events, consulting, training, integrated marketing, franchising, investment, etc. M&B Industry Observation and its platform have over 500 million subscribers and serve over 350 clients. It has formed the largest content-based mother and child industry platform driven by the M&B industry conference,
About Cherry Awards
Organized by M&B Industry Observation, the annual Cherry Awards aim to recognize entrepreneurial spirit and innovation in maternal and child affairs, honoring industry benchmarks, exploring new strengths and building jointly a new ecosystem to stimulate the development of the industry. The award ceremony has been successfully held 6 times and received wide attention and recognition. The winning companies were voted on by the online public, recommended by “M&B Industry Observation”, selected by experts and thoroughly evaluated by third-party professionals.
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