Moutai launches “This Is Moutai” marketing campaign

Guiyang, China–(Newsfile Corp. – April 28, 2022) – In April 2022, Moutai conducted a marketing campaign – “This is Moutai” – worldwide through social media platforms such as Facebook, Twitter, Instagram and YouTube. This marketing campaign has been well received around the world. It has had over 21.16 million impressions, with over 500,000 fan interactions (including nearly 260,000 relevant video views).

At the beginning of the campaign, Moutai launched the “China in your eyes” activity on social media platforms based on the themes “China Impression” and “Chinese Delights”, encouraging Moutai fans to interact with Moutai homepages and to share their impressions of China in the form of photos and texts.

Chinese fashion trends illustration

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Later, in the “Culture of Drinking” and “Secret of Chinese Baijiu” themed activities, Moutai introduced Chinese poetry and age-old drinking vessels in terms of “literature” and “vessel”.

Oriental painting style poster shows Chinese culture

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In the last stage of the campaign, Moutai showed the “roles” that Moutai liquor plays, namely as a drink, a gift and a collectible in different life scenes in the form of posters.

The poster shows Moutai’s role in the final stage of the campaign

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Company Name: Guizhou Moutai Chiew I/E Co. Ltd.
Contact person: Winnie Hu
Email: moutaigloble@gmail.com
Country: Guiyang, Guizhou, China
Website: https://www.facebook.com/moutaiglobal

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/121862