Muthoot Finance launches new marketing campaign featuring Amitabh Bachchan
- The news from Muthoot Finance
marketingcampaign titled “Haathi Pe Bharosa Karogey Toh Pakka Jeetogey!” is about believing and trusting the brand, which has two elephants in its logo.
- The integrated campaign will be broadcast on television, in print, outdoors, on the Internet and at points of sale, as well as in other media.
Financial services brand
The new campaign is about believing and trusting the brand, which has two elephants in its logo. The campaign is anchored by the brand ambassador,
In all 3 films, the elephant was featured as a critical catalyst that makes the player win every time. This victory in a chess game using the elephant is a metaphor for winning in life by trusting the elephant Muthoot and availing gold loans from Muthoot Finance to achieve your dreams. The strategy has been to create a clear distinction for the brand and attract new customers to it, especially those looking for an association with a trusted brand leader like Muthoot Finance. The intrinsic benefits that come with the brand have also been well demonstrated in each film, such as an unrivaled pedigree and experience spanning centuries; being the most trusted financial services brand in India for 5 consecutive years; serving and benefiting over 2.5 Lac customers every day and an extensive branch network of over 5000 branches all over India. All 3 movies underscore these benefits by creating a unique and novel platform to deliver them in a memorable way. Alexander George Muthoot, Co-Chief Executive Officer, The
Abhinav Iyer, Managing Director – Marketing and Strategy, The Muthoot Group, shared details about the campaign and said, “In addition to growing the category, our goal was also to firmly establish the Muthoot Finance emblem in the mind of our existing and potential customers. In a sector with many players, it is essential to clearly differentiate yourself from the others. We believe that our new campaign “Haathi Pe Bharosa Karogey Toh Pakka Jeetogey” will help create a strong visual identity for our brand logo, synonymous with product and drive traffic to our branches and digital assets, through our branding proposals. unique values. »