New Croatian billboards capitalize on Elon Musk’s tweets in inventive marketing campaign

Revuto poster campaign

Revuto poster campaign

Subscription management company Revuto uses billboards in the Croatian capital of Zagreb to encourage people to take charge of their subscriptions

Whether you agree with Elon Musk or not, the bottom line is that we shouldn’t pay less than good quality content and the features we actually use.

— Zeljko Hudoletnjak

ZAGREB, CROATIA, May 11, 2022 / — A subscription management startup in Zagreb is trying to persuade people to take control of their subscriptions and only pay for quality content by reminding them of a recent tweet by Elon Musk.

In this tweet, Elon Musk said that Netflix was losing subscribers because “the waking mind virus” was making it “unwatchable”. Four billboards that emerged on Thursday show photoshopped tweets from Elon Musk saying he will pay for everyone’s Netflix subscriptions until Netflix gets cool again.

The text reads: “Then I buy Revuto (the subscription management company) and make Netflix free until it gets cool again.”

Zeljko Hudoletnjak devised the campaign after Elon Musk tweeted it and called Netflix too “woke” following the streaming service’s poor results. Hudoletnjak also acknowledged the excitement around Twitter when the company announced it had accepted Elon Musk’s $44 billion takeover deal.

With this in mind, Hudoletnjak wanted to help his long-time friend Vedran Vukman, CEO of Revuto, develop a marketing strategy and help Revuto find its voice among fintech giants.

“Whether you agree with Elon Musk or not, the bottom line is that we shouldn’t pay for anything less than quality content and the features we actually use,” Hudoletnjak said.

The campaign will run until May 2022 to increase brand awareness. There are already over 100,000 Revuto app downloads, and it shows no signs of slowing down. The goal is to start shipping Revuto credit cards in September.

To learn more about Revuto, visit

Zeljko Hudoletnjak
+385 99 287 3828
write to us here

William L. Hart