New data from LinkedIn shows top digital marketing skills currently in high demand
Looking to advance your digital marketing career in 2022?
It might help – LinkedIn has shared new ideas in the most in-demand digital marketing skills, based on its job postings and activity, which highlights key areas of interest that can help you maximize your opportunities in the field.
As explained by LinkedIn:
“As the pandemic accelerated our industry’s transition to all-virtual, it also accelerated the demand for marketers in digital roles. Digital marketers are the most in-demand, while the media coordinator role is growing the fastest. »
Indeed, LinkedIn claims that half of the top 10 jobs posted on LinkedIn are in the digital or media space.
So how do you get ahead of the game and ensure your skills match what companies are looking for?
LinkedIn reports that while “digital marketing” as a term is in demand, many elements are often overlooked.
“While many marketers present themselves as digital marketers, recruiters are currently struggling to find marketers with skills in digital strategy, Omniture, link building, search advertising and off-page SEO. “
In other words, it can be useful to develop skills in more specific areas, or to highlight them better in your profile, in order to improve your prospects and meet the specific market demand for expertise. .
For this, LinkedIn suggests users tap into various LinkedIn Learning courses to hone and develop their skills.
“On LinkedIn Learning, you’ll find a library of courses designed to advance your digital marketing skills. Digital marketing courses like “Basics of SEO” and “Digital Marketing Trends” are among the most popular LinkedIn Learning courses for marketers.”
It’s worth noting these learning trends, which reflect where more candidates are looking, while again, you can also better match your LinkedIn profile listings to meet these demand elements and ensure your profile stands out. in any application.
It is worth considering. Again, half of the top 10 jobs on LinkedIn are in the digital or media space, and as economic activity intensifies as we move beyond the pandemic, it will open up a range of new opportunities that could change your career trajectory.
It’s worth digging into these elements and seeing if anything piques your interest, while improving your profile listings.