New marketing campaign with US ID Travel Group

The Maldives Marketing and Public Relations Corporation (MMPRC) under its Visit Maldives brand is launching a new destination marketing campaign in association with ID Travel Group.

Scheduled to run through April 2022, the campaign will be used to increase destination brand awareness and presence in the U.S. market through “the renowned elite luxury sales and marketing organization world”.

As part of the campaign, the Maldives will be featured in ID Travel Group’s elite collection of brochures, including the award-winning Travelers Collection and Ultimate Exclusives strategy brochures which are sent to over 15,000 luxury advisors at across the United States.

The ID Travel Group is a world renowned luxury sales and marketing organization with over 37 years of experience.

The group is famous among major consortia networks such as Virtuoso, Signature Travel Network, Travel Leaders Group, Altour, Travel Savers, Nest and Affluent Traveler Collection.

ID Travel Group is primarily classified as a luxury B2B wholesaler and has a very selective portfolio with only the “best of the best” four star and above properties featured through them.

The luxury sales and marketing group invests more than $250,000 annually in advertising with key consortium partners while targeting a collective reach of more than 750,000 affluent and affluent consumers.

William L. Hart