Pipedrive expands its product line with new marketing campaign management features

NEW YORK–(BUSINESS WIRE)–Pipedrive, the world’s leading intelligent CRM and revenue platform for small businesses, today announced a new integrated marketing solution. Campaigns by Pipedrive is designed to help customers simplify campaign management and bring their sales and marketing teams together on one revenue management platform.

Campaigns by Pipedrive gives users a centralized location to manage their email marketing campaigns in Pipedrive. From creating marketing emails and delivering them to subscribers to having a real-time 360-degree view of all their data in one place, Pipedrive customers are now equipped to better reach business goals and objectives for all teams on the same platform.

“There is a clear gap and need in the market today for the integration of sales and marketing activities. Organizational outcomes are more important than ever – especially coming out of the pandemic – and companies are always looking for ways to optimize their businesses and reduce costs,” said Shaun Shirazian, Chief Product Officer (CPO) at Pipedrive. . “By bringing together sales and marketing teams seamlessly on a single revenue management platform, we’re giving our clients the tools they need to align their business goals to drive revenue for everyone.” the company. It’s exactly what our customers have been asking for and we’re excited to bring it to market today.

Key features of Campaigns by Pipedrive include:

  • A platform : to support sales and marketing teams with lead generation, CRM and email marketing in one place
  • A database : unified contact list with bulk import option; keeps all customer interactions by sales and marketing teams in one place without the need to export and import data.
  • Campaign Creator: elegant and customizable performance-based email templates (aimed at driving clicks) and an intuitive drag-and-drop campaign builder; sends seamlessly to business contacts
  • Targeting options: filter the right contacts for more accurate audience segmentation
  • Insights feature: real-time campaign reach/engagement reports
  • Email marketing automations: will be available later this summer to help set up fully automated lead qualification flows and customer relationship development sequences

Pipedrive campaigns are now generally available to all Pipedrive customers. For more information, visit: https://www.pipedrive.com/en/features/campaigns

About Pipedrive

Founded in 2010, Pipedrive is the world’s leading CRM and intelligent revenue management platform for small businesses. Today, Pipedrive is used by the revenue teams of over 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices in Europe and the United States. The company is backed by a majority shareholder, Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, DTCP and Rembrandt Venture Partners. Learn more at www.pipedrive.com.

William L. Hart