Richmond Area Tourism Selects Padilla as Partner for Inspiration Marketing Campaign

RICHMOND, Virginia–(BUSINESS WIRE)–Following a highly competitive search, Richmond Region Tourism has chosen Padilla as their marketing agency partner for an inspirational campaign to help grow the Richmond region’s economy by attracting visitors and providing great experiences for everyone.

Padilla runs an integrated marketing program to boost tourism in the Richmond area – as well as inspire people to live, work, play and create – for the economic benefit of the entire community. The campaign will be funded by American Rescue Plan Act funds disbursed to Richmond Region Tourism jurisdictions to spur tourism recovery. It will also showcase the region’s welcoming spirit and community commitment to diversity, equity and inclusion. Additionally, the campaign will create a halo effect to stimulate economic development and provide local businesses with assets that can be used beyond the tourism industry. The campaign committee included representatives from the Greater Richmond Partnership, ChamberRVA, Richmond Region Tourism and several of its jurisdictions.

“We wanted a partner agency with experience and perspective working with brands in the travel, tourism and hospitality industries as well as a deep commitment to DE&I and we had five great finalists from Richmond,” said Jack Berry, President and CEO of Richmond Region Tourism. “Padilla impressed us with their creative storytelling and multi-channel strategic approach to helping raise awareness of the area’s welcoming community and attracting visitors to meet, compete, learn, live, build and play in the Richmond area.”

The agency has a significant presence in Richmond and will draw additional expertise from its seven offices across the United States.

“We deeply appreciate the transformation underway in the region and our teams are excited to be a part of it,” said Matt Kucharski, president of Padilla. “It’s a diverse mosaic of perspectives and attributes, and we look forward to helping bring out the many stories that will bring it to life and compel others to appreciate it as much as we do.”

About Padilla

Padilla is a full-service agency that transforms brands and organizations through strategically creative communications. Our work in various industry sectors is regularly recognized by industry partners such as PRWeek Awards, PRovoke IN2 SABER Awards and PRSA Anvil Awards, among others. Padilla operates in seven cities across the United States through its family of brands, which includes SHIFT, FoodMinds, Joe Smith and SMS Research Advisors. As an AVENIR GLOBAL company and a founding member of the Worldcom Public Relations Group, the agency provides services to clients through 155 offices worldwide. Transform with a purpose at

About Richmond Area Tourism

As the region’s primary marketer, Richmond Region Tourism welcomes meeting planners, tournament organizers, tour operators, travel media and leisure travellers. A not-for-profit organization, Richmond Region Tourism offers a full range of information and services to help the local hospitality industry benefit from the powerful economic engine that is tourism. Richmond Region Tourism promotes seven jurisdictions, including four counties (Chesterfield, Hanover, Henrico, New Kent), two cities (Richmond and Colonial Heights) and the town of Ashland. For more information,

William L. Hart