Rubies teams up with author Laura Ellen Anderson for Amelia Fang’s marketing campaign – ToyNews
Official partner of World Book Day, Rubies is celebrating the release of its officially licensed Amelia Fang costume with the launch of a different marketing campaign. Content will be published on both Rubies UK and Amelie Fang author Laura Ellen Anderson’s social media, a two-pronged approach that will see the suits reach unprecedented numbers of consumers.
The marketing strategy is designed to increase awareness of the new Rubies Wallet license in time for World Book Day on March 3, when the suit is expected to be one of the most successful of the year.
Rubies has already kicked off the campaign with a virtual “Ask Amelia’s Author” event where fans of Laura Ellen Anderson and Amelia Fang can ask any questions they may have about Amelia Fang or reading, writing or illustrating. , to which Laura will then respond herself in a video recording, broadcast to all fans on social networks.
The marketing campaign will continue to grow as World Book Day approaches, offering subscribers and readers the unique opportunity to “become Amelia Fang” for World Book Day. To promote costumes coming into stock and available to order, Rubies and Laura Ellen Anderson will be cross-promoting a giveaway on their social media, offering one lucky winner the chance to win not just an Amelia Fang costume, but also an exclusive signed original. illustration from the creator of the series.
On World Book Day itself, Rubies and Laura Ellen Anderson will launch the latest in marketing initiatives, calculated to raise awareness of Amelia Fang as an outstanding book series to read. This year marks the 25th of World Book Dayand anniversary, and the competition goes hand in hand with the charity’s mission to promote children’s literacy and all its benefits, and celebrates the impact of more than two decades of World Book Day on children. By posting a photo of yourself or your child wearing the officially licensed Rubies Amelia Fang costume and tagging the official Rubies UK Instagram page, you can win a series of signed Amelia Fang books published by Farshore.
Laura Ellen Anderson, creator, illustrator and author of Amelia Fang, says, “I can’t wait to see all of Amelia’s fans react and interact with this series of contests. Being able to share not only the costumes, but also unique signed prizes with children and adults who admire Amelia is a fantastic opportunity.
Fran Hales, Head of Content and Marketing at Rubies UK, adds: “We are delighted to have Laura Ellen Anderson on board for our ambitious plans to promote Amelia Fang on World Book Day. We are so happy to not only be able to provide the costumes for so many budding readers (and vampires) but also to be able to bring the magic of Laura’s illustrations to life.
“With our range of original and innovative marketing and content plans, fans of all ages can win great prizes, from costumes to a signed artwork or signed books. For World Book Day, we hope that our efforts will ignite that spark of love for reading in many boys and girls across the country, and that they will discover the fantastic world of Amelia Fang.
Officially licensed Amelia Fang costumes from Rubies will soon be available to order at rubiesuk.com. The costumes are available in children’s sizes and an accessory set is also available, with the perfect finishing touch for an outfit for the Pumpkin Ball.
Follow @rubies_uk and @laura_ellen_anderson to keep up to date with the competitions.
Rubies continues its official partnership with World Book Day for the charity’s 25th anniversary