Spinny Launches Marketing Campaign Led by Brand Ambassadors Sachin Tendulkar, PV Sindhu
Spinny, a comprehensive used car platform, launched its first national marketing campaign with the brand promise “Khushiyon Ki Long Drive”. Underlining the brand’s vision of transforming the journey of buying and owning a car into a simple and enjoyable experience, the ads feature Sachin Tendulkar and PV Sindhu. Conceptualized by Spring Marketing Capital, the campaign encapsulates the joy of adding a personal car to the journey of life.
In recent years, used car sales have seen an increase in momentum, gaining momentum especially among young Indians in major cities. Thanks to factors such as better value for money and a wider choice of vehicles available in near-new condition on comprehensive digital platforms, used cars are steadily gaining popularity, said Spinny in a press release.
In this two-film campaign, Spinny’s Sachin Tendulkar and PV Sindhu reassure a family about to buy their first car as the family gets advice from neighbors, relatives – pretty much what happens when a family decides to buy their first car.
The film also strategically summarizes Spinny’s comprehensive features that help create a seamless vehicle buying journey, including online research and at-home test drives. The finalized car is then delivered to their doorstep – signifying the start of their Khushiyon Ki Long Drive.
Elaborating on the campaign, Suvid Bajaj, Head of Marketing at Spinny said, “It was a memorable experience working with our Brand Ambassadors Sachin Tendulkar and PV Sindhu on this campaign. Sachin is also our strategic investor and he was fully involved in our idea. The idea of our campaign is to strike a chord with young buyers and their life journey. Through this campaign, we wanted to highlight the joyful story of millions of buyers, who work hard, save little by little and then invest in a car of their own. With Spinny’s strong focus and positive response to services, a movie starring PV Sindhu will also be released as part of this campaign. Sindhu is deeply involved with Spinny as she started as a customer and now of course captain of Squad Spinny.
Speaking about his involvement in the campaign, Sachin Tendulkar said: “Our country is getting younger and our ambitions are growing. I’m very happy to be associated with Spinny – a team that aspires to create solutions the right way. The team has adopted timeless values to achieve excellence in its business: trust, transparency and integrity. It’s one of those stories of a family at the beginning of their Khushiyon-ki long ride with Spinny.
Mrinmoy Mukherjee, CEO of SRT Sports Management (organization managing Sachin Tendulkar), said, “Along this journey, we want to bring to life several interesting stories of human aspiration. Khushiyon Ki Long Drive is just the beginning”.
Arun Iyer, CCO, Spring Marketing, said: “Buying your first car is one of the most exciting journeys for a family. We attempted to weave a relatable story of a family beginning their ambitious journey with their first car, while informing our viewers why Spinny is the best destination for buying a used car. Having Sachin Tendulkar as the film’s narrator brought a sense of confidence and comfort, and we hope our viewers will love our campaign as much as we do.”
The digital campaign will run through Spinny’s own social and YouTube channels, as well as a strong presence on other digital platforms. It will also air during the upcoming IPL 2022 on Disney+ Hotstar, with Spinny on board as an associate sponsor. In addition to this, the brand is working on a second ad with a similar storyline featuring customer and brand ambassador PV Sindhu.
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Posted: Monday, March 14, 2022, 12:13 p.m. IST