Spinny® Launches Marketing Campaign Led by Spinny Brand Ambassadors – Sachin Tendulkar & PV Sindhu

Previous story:

Over 60% of Indian mid-sized businesses surveyed suffered a cyberattack in 2021, Sophos research finds

Next story:

Danfoss India and CII-GBC develop master plan to support India’s decarbonization goals

Spinny® Launches Marketing Campaign Led by Spinny Brand Ambassadors – Sachin Tendulkar & PV Sindhu

Posted on March 14, 2022

Relying on referrals to gain young Indians’ confidence in used cars, Spinny promises Khushiyon ki a long ride to car buyers

Spinny, India’s trusted platform for complete used cars, launched its first nationwide marketing campaign with the brand promise ‘Khushiyon Ki Long Drive’. Underscoring the brand’s vision of transforming the journey of buying and owning a car into a simple and enjoyable experience, the heartwarming ads feature Sachin Tendulkar and PV Sindhu. Conceptualized by Spring Marketing Capital, the campaign encapsulates the joy of adding a personal car to the journey of life.

In recent years, used car sales have seen an increase in momentum, gaining momentum especially among young Indians in major cities. Thanks to factors such as better value for money and a wider choice of vehicles available in near mint condition on comprehensive digital platforms, used cars are steadily gaining in popularity.

In this campaign which includes two films, Sachin Tendulkar & PV Sindhu, representing Spinny, reassure a family who are about to buy their first car while the family receives advice from neighbors, relatives – pretty much what happens happens when a family decides to buy their first car.

The film also strategically summarizes Spinny’s comprehensive features that help create a seamless vehicle buying journey, including online research and at-home test drives. The finalized car is then delivered to their doorstep – signifying the start of their Khushiyon Ki Long Drive.

Elaborating on the campaign, Suvid Bajaj, Head of Marketing – Spinny, said: “We are pleased to launch Spinny’s first marketing campaign ‘Khushiyon Ki Long Drive’. It was a memorable experience working with our Brand Ambassadors Sachin Tendulkar and PV Sindhu on this campaign. Sachin is also our strategic investor and he was fully involved in our idea. It was nice to see him interact with the whole crew, especially the kids on set. Its appeal across demographics was nice to see. The idea of ​​our campaign is to strike a chord with young buyers and their life journey. Through this campaign, we wanted to highlight the joyful story of millions of buyers, who work hard, save little by little and then invest in a car of their own. With Spinny’s strong focus and positive response to services, a movie starring PV Sindhu will also be released as part of this campaign. Sindhu is deeply involved with Spinny as she started as a customer and now of course captain of Squad Spinny.

Speaking about his involvement in the campaign, Sachin said: “Our country is getting younger and our ambitions bigger. I’m very happy to be associated with Spinny – a team that aspires to create solutions the right way. The team has adopted timeless values ​​to achieve excellence in its business: trust, transparency and integrity. This is one of those stories of a family at the start of their long Khushiyon ki journey with Spinny.

Mrinmoy Mukherjee, CEO of SRT Sports Management (organization managing Sachin Tendulkar), said – “It was a wonderful start to the journey between Spinny and Sachin Tendulkar. The Spinny team is committed to building an engaging brand. Throughout this journey, we wish to bring to life several interesting stories of human aspiration. Khushiyon Ki Long Drive is just the beginning”.

Arun Iyer, CCO, Spring Marketing, said: “So far, a focus on unparalleled customer experience has been central to Spinny’s success. Naturally, we wanted the campaign to revolve around the Spinny customer. Buying your first car is one of the most exciting trips for a family. We attempted to weave a relatable story of a family beginning their ambitious journey with their first car, while informing our viewers why Spinny is the best destination for buying a used car. Sachin Tendulkar’s narration of the film brought a sense of confidence and reassurance, and we hope our viewers will love our campaign as much as we do.

The digital campaign will run through Spinny’s own social and YouTube channels, as well as a strong presence on other digital platforms. It will also air during the upcoming IPL 2022 on Disney+ Hotstar, with Spinny on board as an associate sponsor. In addition to this, the brand is working on a second ad with a similar storyline featuring customer and brand ambassador PV Sindhu.

William L. Hart