SPYR Technologies Expands Marketing Campaign for Applied Magix’s MagixDrive

THE WOODLANDS, TX/ACCESSWIRE/January 11, 2022 / SPYR, Inc. dba SPYR Technologies (OTCQB:SPYR), a technology company whose subsidiary, Applied Magix, Inc., develops and resells Apple® ecosystem-enabled products in the growing multi-billion dollar IoT smart home and connected car markets, today announced that its marketing campaign, which consists of 30- and 60-second television commercials, will be shown in other markets to further expand the audience.

TVA Media Group (TVA) and BB3 Advertising have launched a dynamic TV ad campaign for MagixDrive, Applied Magix’s wireless CarPlay device. Groupe TVA Média (TVA) began the campaign by placing “test broadcasts” of the commercials on different channels and time slots during the week of December 27, 2021. Depending on the channels and the time of the broadcast of the commercials , TVA estimates that the ads have been seen by more than one million viewers. These initial broadcasts served as a test to determine the specific interest of different demographic groups. After analyzing this data, a strategic dissemination strategy was created.

The MagixDrive campaign has begun moving into its next phase by increasing the frequency of ads served and continuing to focus on audiences that best fit the demographic profile of a “perfect customer” and expanding to those that fit. to a broader interest profile. .

Dr. Harald Zink, CEO of Applied Magix, commented enthusiastically, “We continue to love working with such talented and experienced organizations like TVA and BB3. It turned out to be an extremely valuable partnership. With their help, we have created an exciting corporate advertising campaign that we hope will be a success.”

Viewers will be able to order MagixDrive through a dedicated landing page at www.GetMagixDrive.com and toll-free at 800-714-8037.

The company’s MagixDrive is currently available on the Applied Magix website: https://appliedmagix.com/shop/

About TVA Media Group
TVA has 34 years of experience creating successful media productions and campaigns for Fortune 500 companies, startups, nonprofits and government agencies around the world. Customers include 6 Flags, Ajinomoto, Best Buy, Canon, Cessna, Epson, Jacuzzi, Jenny Craig, Lexus, Marriott, MasterCard, Sitelock, Sony, StreetStrider, Teradata, Ubisoft, Universal Studios, Verizon, and Viking Cruises.

TVA has an A+ rating with BBB, Class 1 D&B credit rating, hundreds of customer references and case studies covering 40 categories; and has won every major award in advertising, DRTV and PR. See https://www.tvamediagroup.com.

About BB3 Advertising
As a boutique agency, BB3 replaces the inflexibility and bureaucracy of a large agency with efficiency and personalized service. Their team has unparalleled knowledge and experience in the industry, and they are constantly evolving as the media landscape changes. Learn more about BB3 Advertising at www.BB3advertising.com

About SPYR Technologies
SPYR Technologies (SPYR) is a technology company that, through its subsidiary, Applied Magix Inc., develops and resells Apple® ecosystem-enabled products, with a focus on the growing multi-billion dollar IoT smart home and connected car markets. SPYR continues to identify and target acquisitions that will expand its footprint in the industry and expand the products it offers to consumers, including companies developing artificial intelligence (AI) and smart technology products.

Investors can learn more about SPYR and AppliedMagix at: https://ir.spyr.com/.

Safe Harbor Statement
This press release contains forward-looking statements based on current expectations or beliefs, as well as on a number of assumptions regarding future events. Although we believe that the expectations reflected in the forward-looking statements and the assumptions on which they are based are reasonable, we can give no assurance or guarantee that these expectations and assumptions will prove to be correct. Forward-looking statements are generally identifiable by the use of words such as “may”, “will”, “should”, “could”, “expect”, “anticipate”, “estimate”, “believe”, ” intends” or “project” or the negative of these words or other variations of these words or comparable terminology. The reader is cautioned not to place undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including, but not limited to: adverse economic conditions, competition, federal government regulations, unfavorable state and local regulations, international governmental regulations, insufficient capital, inability to carry out research, development and commercialization plans, loss or retirement of key executives and other specific risks. To the extent that statements contained in this press release are not strictly historical, including statements relating to revenue projections, business strategy, prospects, objectives, future steps, plans, intentions, objectives, future financial conditions, events subject to shareholder or other approval, or otherwise, with respect to future events, such statements are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made. Readers are referred to our filings with the Securities and Exchange Commission, which are available on the Internet at the SEC’s website https://www.sec.gov, as well as at SPYR’s website https://www. .spyr.com, and SPYR Twitter account https://twitter.com/spyrinc.

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William L. Hart