Solutions Review editors combed through reviews, measured top-rated brands, and compiled a list to highlight some of the best printers that marketing teams and graphic designers can consider using for their next project.
When used well, a well-designed flyer, brochure or photo can be the keystone of a marketing awareness program that grabs a potential buyer’s attention and launches their buying journey.
Some of the most effective physical marketing materials include flyers, billboards, business cards, print ads, fact sheets, direct mail, corporate brochures, newsletters, and business forms. These materials cannot replace your digital marketing efforts, but they can enhance them. For example, the United States Post Office says thatfor companies looking for “lasting impact and easy remembrance, physical mail is the superior option that could lead to a purchase”.
However, not all printers can print documents with the quality that a graphic designer or marketing team needs. Even if the materials aren’t aimed at customers, well-rounded graphic design printers for marketing projects can be a tremendous asset to internal teams. With the right printer at their disposal, designers can print their work for demos, customer reviews, and iterations.
With that in mind, the editors of Solutions Review have compiled a list to highlight some of the best printers for marketing materials and graphic designers. We’ve also included links to each printer’s product page to compare devices and find the best one for your needs.
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The Best Printers for Marketing Materials and Graphic Designers
ABSTRACT: the Brother HL-L8360CDW is a fast color laser printer capable of producing high quality prints at 33 pages per minute. Features include built-in 802.11b/g/n and Gigabit Ethernet wireless networking interfaces, low-cost printing with its 6,500-page toner cartridges, two-sided printing, mobile device connectivity, 2.7 inches and security options for managing and monitoring who can access the device remotely.
High Yield Toner Cartridges
Modern security features
Above-average print speeds
Photo quality is slightly below average
Bulky design and weight may require a dedicated table
No scan or copy functionality
OUR OPINION : Although quite large, the HL-L8360CDWoffers easy setup and excellent print quality. Photos aren’t as sharp as other printers on the market, but text quality is reliable. Its low running costs, high-yield cartridges, security features, and expandability of paper capacities make the printer a good option for midsize businesses planning to produce large amounts of paper.
ABSTRACT: the Epson EcoTank ET-3760 offers cartridge-free inkjet printer with automatic document feeder, 250-sheet paper tray, two-sided printing, high-resolution flatbed scanner, wireless connectivity, two-year warranty (with registration) , compatibility with voice-enabled devices and a 2.4″ color screen. It comes with a 127ml bottle of black ink and 70ml of cyan, yellow and magenta ink.
Low running costs
The ink included in the box is enough for thousands of pages
High quality prints
The lack of auto-duplexing means you can’t scan the back side without flipping it manually.
Slower print speeds
Paper input tray only holds 150 pages
OUR OPINION : Despite lacking some of the features that larger offices might need, the Epson EcoTank ET-3760 is an affordable bulk ink all-in-one printer that delivers high-quality prints, thanks to PrecisionCore printheads, and low running costs thanks to high-capacity ink tanks. The printer can be suitable for small marketing teams or individual graphic designers.
ABSTRACT: For businesses looking for a more complete version of Epson’s EcoTank printer, the Epson EcoTank Pro ET-16650 corresponds to the invoice. The printer can copy and print large format prints up to 13″ x 19″ and scans up to 11″ x 17″. Features include a 550-sheet paper capacity, 4.3-inch color touchscreen, pigment-based DURABrite inks, and an Automatic Document Feeder (ADF) capable of automatically copying, scanning and faxing single-sided and double-sided multi-page documents. As the EcoTank ET-3760model, the ET-16650 also comes boxed with a bottle of 127 ml of black ink and 70 ml of cyan, yellow and magenta ink.
Automatic Document Feeder (ADF) with auto-duplexing capabilities
550 page paper capacity
The ink included in the box is enough for thousands of pages
High initial cost
No preview screen
Print speeds are slightly slower than average
OUR OPINION : the ET-16650It may be the most expensive printer listed here, but it’s also one of the most popular printers for marketing and design projects. With impressive print quality, a relatively compact size, affordable running costs, mobile connectivity options and an automatic duplexing automatic document feeder, this printer is ideal for small businesses and groups that need a reliable and economical all-in-one printer. JThrough an active promotion until 9/30/2022, Epson is offering two years of unlimited ink to anyone who registers the ET-16650within 30 days of purchase.
ABSTRACT: the HP LaserJet Pro M479fdw Color Multifunction Printer is a wireless laser printer, scanner, copier and fax machine designed for small businesses. It has built-in security features, a 4.3-inch color touchscreen control panel, built-in Wi-Fi for mobile access, a 250-sheet input tray, print speeds of 28 pages per minute, a 50-sheet automatic document feeder and 2-side scanning capabilities from a single pass. The printer also comes with 4 pre-installed HP LaserJet toner cartridges capable of printing approximately 2,400 mono pages and 1,200 color pages.
ADF single-pass and auto-duplexing capabilities
Robust security features
Expandable paper input capacity
No option for borderless printing
Higher operating costs
Exceptional print speeds
OUR OPINION : The higher running cost and intermediate performance means that HP Color LaserJet Pro M479fdw Multifunction is not the best option for teams that produce large amounts of documents and graphic images. However, its excellent print quality, extensive security features and duplex automatic document feeder help it stand out from other mid-range all-in-one printers. It is best suited for businesses with a medium volume of printing needs.
ABSTRACT: the HP OfficeJet Pro 6978 is an all-in-one color inkjet photo printer capable of copying, scanning, faxing, wireless printing and duplex printing/scanning. Additional features include a color touchscreen, 35-sheet automatic duplexing automatic document feeder, 225-sheet paper capacity, borderless printing, multiple mobile connectivity options, USB device support, and readability of the HP Instant Ink subscription model.
Instant Ink eligibility can reduce operating costs
Doing without the Instant Ink service increases operational costs
Smaller touch screen
Not the best option for high volume settings
OUR OPINION : With its lower initial cost and admirable print quality, the HP OfficeJet Pro 6978 is ideal for small offices and small teams, especially when paired with HP’s Instant Ink service. While it shouldn’t be your first choice if you print primarily in monochrome, it produces above-average color and its photo printing capabilities are more reliable than a drugstore can offer. It’s ideal for agencies and marketing teams who need a compact, cost-effective printer for their marketing materials and graphic design projects.
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William Jepma is an editor, writer and analyst at Solutions Review which aims to keep readers in all industries informed and excited about the latest developments in enterprise resource planning (ERP), customer relationship management ( CRM), Business Process Management (BPM) and Marketing Automation. You can connect with him on LinkedIn or reach him via email at email@example.com.