The Jeep® brand is launching a new marketing campaign for the 2022 Grand Cherokee lineup!
The Jeep® brand has launched its new marketing campaign, “Made for What You’re Made Of”, featuring the new Grand Cherokee, Grand Cherokee L and Grand Cherokee 4xe. The 30-second “Made for What You’re Made Of” video can be viewed on the brand’s social media channels, including Facebook, Instagram, Twitter and YouTube, as well as on TV, including the playoff lineup of college basketball.
“The ‘Made for What You’re Made Of’ campaign is rooted in the ‘go anywhere, do anything’ spirit of the Jeep brand and its vehicle owners, fans and followers,” said Marissa Hunter, Senior Vice President of Marketing, Stellantis – North America. “As the Grand Cherokee has evolved over the years, our owners’ ability to seek more fulfilling experiences has also increased, and the goal of the Jeep brand is to provide them with a vehicle that allow them to explore the world they live in and enjoy life to its fullest.
Starring in “Made for What You’re Made Of” is a Paralympian runner, ice diver and base jumper who were each filmed for the campaign in Colorado and Utah. Jeep 4×4 owners are nature lovers, athletes, adrenaline junkies, sunrise and sunset chasers and more. To find out what we’re made of, ditch the personality tests and social media quizzes and head for the big, wide, beautiful word. Is it to follow a self-determined path? Or blaze a whole new trail? These are the questions the brand considered when designing the new Jeep Grand Cherokee.
“With the recent launch of the new Grand Cherokee, Grand Cherokee L and Grand Cherokee 4xe this spring, consumers will have more options than ever to decide which of these 4x4s best suits their outdoor activities,” said Jim Morrison. , Senior Vice President. President and CEO of Jeep North America. “The Grand Cherokee was built to help provide our owners with unique experiences by taking them to faraway places to seek out their next adventure. There is no other automotive brand that allows for this feeling of freedom and adventure and that engenders such fierce loyalty and camaraderie among its owners and enthusiasts as Jeep does.