The Town of Rockingham Launches New Destination Marketing Campaign

The town’s latest tourism campaign encourages visitors to get out and enjoy all of Rockingham’s natural attractions. IPC: Town of Rockingham

The Town of Rockingham has launched its new fall destination marketing campaign – Rediscovering Natural Beauty. Rediscover Rockingham.

The latest campaign follows the City’s Rediscover Love and Rediscover Summer initiatives and aims to encourage visitors to get outside and enjoy the City’s coastal attractions and natural hiking trails.

The all-digital campaign includes two online videos that feature land and coastal adventures.

As part of the campaign, the town has also brought back the popular Rediscover Rockingham Photo Contest.

Mayor Deb Hamblin said Rediscovering Natural Beauty. Rediscovering Rockingham was an integral part of implementing the town’s tourism destination strategy.

“Rediscover natural beauty. Rediscover Rockingham is the town’s latest tourism campaign that will help us achieve the aspiration of our Strategic Community Plan to actively pursue tourism and economic development,” said Mayor Hamblin.

“Autumn is a beautiful time of year. There is still time for visitors to explore Penguin Island or paddle the Shoalwater Islands Marine Park before winter sets in.

“While Rockingham is known as the place where the coast comes alive, there are also several great hiking trails such as Cape Peron, Richmond Lake, the Baldivis Nature Reserve Trail and the Nyoongar Trail near Don’s Reserve Shepherd in Karnup.”

“With the return of the Rediscover Rockingham Photo Contest, we want to see photos from community members that showcase the natural beauty of our town.”

“Just take a selfie or a family photo, enjoying the natural beauty somewhere in the town of Rockingham, post it on Instagram using the hashtags #RediscoverNaturalBeauty #RediscoverRockingham and you’ll be entered into the raffle for win a kayak tour guide for two and voucher for a local restaurant.”

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