Visit Maldives launches ambitious marketing campaign with renowned US travel group
Visit Maldives is launching an ambitious marketing campaign with the famous ID Travel Group from the United States.
The campaign will run from February 2022 to April 2022.
ID Travel Group is a world renowned luxury sales and marketing organization with over 37 years of experience and sells exclusively to travel advisors. The group is favored with major consortium networks such as Virtuoso, Signature Travel Network, Travel Leaders Group, Altour, Travel Savers, Nest and the Affluent Traveler collection.
As a luxury boutique B2B wholesaler, the company is very selective with its portfolio and only takes the best of the best properties, four and five stars.
ID invests over $250,000 annually in advertising with key consortium partners, targeting a collective reach of over 750,000 affluent and high net worth consumers of these partners, while the digital database collectively reaches over 11,700 advisors in luxury travel.
The Maldives Marketing and Public Relations Corporation (MMPRC) claims that through this campaign, the visibility of the destination will be increased in the US market. The Maldives will feature in ID Travel Group’s collection of elite brochures, including the award-winning Travelers Collection brochure and Ultimate Exclusives strategy brochure, mailed to more than 15,000 luxury advisors across the United States.
MMPRC says this activity is in line with their strategies to increase B2B contacts with tour operators and increase the destination’s exposure in the US market.
Despite the ongoing pandemic, the United States continues to bring significant numbers of tourists to the Maldives, ranking 5th among source markets with an arrival figure of 54,745 travelers last year. As of January this year, the Maldives had welcomed 5,028 travelers from the United States.
A total of 229,027 travelers have arrived in the Maldives so far this year.
MMPRC has many dedicated activities to maintain the momentum of the destination, increase arrivals from the United States throughout the year. This includes in-destination training, webinars, familiarization trips and roadshows.
MMPRC also plans to hold virtual events for the market throughout this year and participate in physical trade shows such as the North American ATTA Elevate Conference and the annual USTOA Conference.