What is the key to a successful casino marketing strategy? – News from the European gaming industry

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Betzest is the first to take advantage of this by integrating premium games via the Quantum platform

Sportingtech, the full-service betting and gaming platform provider, has signed a new deal that will see its Quantum platform enhanced with casino content from leading online gaming provider and content aggregator, iSoftBet.

The deal will allow iSoftBet to utilize Sportingtech’s strong presence in regulated markets across Europe, where the platform provider has made significant progress in recent years, and provide its core gaming portfolio to the network. company operators.

The deal is of particular significance for iSoftBet in the Portuguese market, where it will seek to use Sportingtech’s expertise to expand its presence in a country where it was among the first gaming providers to be licensed.

Sportingtech’s Quantum omnichannel platform leverages scalable and modular software to adapt to a variety of markets, delivering a casino experience that features over 9,000 games from hundreds of industry-leading studios. The addition of iSoftBet’s high quality games further strengthens the platform and is a significant milestone.

Betzest will be the first operator to bring iSoftBet’s premium games portfolio online through Sportingtech’s Quantum, allowing players to play industry-leading titles such as Gold diggerthe winner Moriarty Megaways™ and recent release Colossus: Hold and win.

Ivo Doroteia, CEO of Sportingtechsaid: “Our knowledge of regulated markets is second to none and this partnership now gives us the opportunity to offer our network of operators, including Betzest, even more high-quality games.

“We look forward to working with iSoftBet to bring the best possible gaming experiences to a wider global audience.”

Lars Kollind, Business Development Manager at iSoftBetsaid, “We are delighted to partner with Sportingtech as we want to make serious progress in regulated markets around the world.

“Sportingtech’s strength in Europe is unmatched, particularly in the Portuguese market, and the progress we are about to make is a prospect we relish.”

Sportingtech’s flagship product, the award-winning Quantum platform, offers players an optimal betting experience and operators the flexibility of a highly customizable solution, access to over 65 sports and over 1,000 betting markets.

William L. Hart