What it takes to stand out with your email marketing strategy

Recent data shows that email marketing remains comfortably the preferred channel for UK consumers to receive offers, content, incentives and rewards from brands.

In fact, when it comes to driving sales, email beats paid social media and display advertising by up to 128% in the UK. This is 20% more than consumers in the world, 57% more than in France and more than double that of Spain (62%). In this article, we take a look at who is successful and what criteria are considered essential for a successful email marketing campaign.

Email marketing reigns supreme

According to The Forrester Wave™: Email Marketing Service Providers report for the first quarter of 2022, the seven key criteria for effective email marketing are dynamic content, privacy, security, distributed business model support, full-service support, globalization and the vision of the product.

In fact, the report identified Cheetah Digital, a provider of cross-channel relationship management solutions for modern marketing, as receiving the highest possible scores on these seven key criteria. He noted that the Cheetah Digital platform is designed to solve global marketing problems, not just to offer a suite of features.

Review your current offering, strategy and market presence

To add some context, this year’s report evaluated 13 email marketing service providers based on 24 criteria, which are divided into three categories: current offering, strategy, and market presence.

Cheetah Digital VP of Content Tim Glomb says that in today’s highly fragmented marketing ecosystem, large retailers, banks and hotel chains want complete relationship marketing, not just the execution of electronic or mobile messaging.

“Email marketing is more relevant than ever, but only when executed correctly on a secure infrastructure,” he explains. “We position our overall value, product strategy and workflow as creating value through the key stages of a customer’s brand relationship: acquisition, engagement and loyalty.”

Who is right ?

For example, working with American Airlines, the company saw a 50% email open rate and 84% completion rate (from experience using the Cheetah Digital Suite Customer Engagement Suite.

“We have a great relationship with Cheetah and have been on the messaging platform for some time. So it was a good opportunity for us to see what else is in Cheetah’s customer engagement suite,” Ein Lomers, senior director, marketing communications planning and owned channels, American Airlines.

About Cheetah Digital

Cheetah Digital is a provider of cross-channel customer engagement solutions for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, multi-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet changing consumer demands. ‘today. Many of the world’s top brands, including Starbucks, Hilton, Neiman Marcus, Levi’s, and Williams-Sonoma, trust Cheetah Digital to help them generate revenue, build lasting customer relationships, and deliver value exchange. unique throughout the customer lifecycle. To learn more, visit www.cheetahdigital.com.

Keywords: email advertising

William L. Hart