Why investing in local SEO is the best marketing strategy for your SME

Search engine optimization (or SEO) tends to be an expensive endeavor that doesn’t usually result in immediate gains, either in terms of search engine rankings or increased profits. This, combined with many blind SEO companies promising the world and delivering little, may make SMB owners with already tight budgets think twice about investing in this particular form of marketing.

But, when SEO is undertaken correctly and with the help of a seasoned professional, SMBs typically see excellent returns on investment and even find themselves competing against much larger competitors. The key to getting such results is to invest in local SEO. By optimizing for the specific area in which a business is physically located, it is possible to get significantly more organic traffic to your website. This increase in traffic then translates into increased conversions into actual sales.

How? Well, local SEO services ensure that you are not just targeting people who can easily and physically access your business, but are marketing to those who are specifically looking for what you have to offer. Over 50% of all Google searches are localized, with over 80% of these consumers searching for very specific products or services using exact keywords such as “near me” or ensuring they have turned on their phone’s location setting. Optimizing for these types of searches means that more people searching for your particular product or service will not only see your entry in the search results, but will likely actively buy what they need.

While it takes time to reap the rewards of local SEO, the patience of SMBs most often translates into big savings on marketing campaigns, a reputation for quality, and loyal customers. Great local SEO can therefore help your small business grow and reach more relevant customers in ways that other marketing approaches simply can’t help you do.

© Scoop Media

William L. Hart