XOR Labs Wins Fantasy Akhada Performance Marketing Campaign Mandate for 2022-23
MOHALI, India, April 6, 2022 /PRNewswire/ — XOR Labs, a Chandigarh-based performance marketing agency, has renewed the performance marketing mandate for Fantasy Akhada for another year, after working with the brand for 12 months now.
Akhada fantasy, india Fastest growing Fantasy Platform, is backed by Harsha Bhogle. It’s an initiative of die-hard sports fans who understand fantasy sports as a genre and from a consumer perspective.
As part of their mandate, XOR Labs will continue to manage performance marketing campaigns across all social and search platforms, including Facebook, Instagram, Search, Display and YouTube. The Harsha Bhogle-backed fantasy gaming platform has bigger plans this year as they roped in Ali Fazal for the IPL 2022 campaign which has already gone viral.
Siddharth DwivediHead of Growth at XOR Labs said, “We are confident in our approach after working in the industry for a year and a half and will continue to build on our past successes. We helped multiply the budget by 20 in the last year with the help of our performance marketing team.”
Amit PurohitFounder of Fantasy Akhada, said, “It has been a fantastic experience working with the team at XOR Labs since the start of 2021, where they have managed performance marketing strategy and execution for us. is growing massively and we want to build on last year’s success, making Fantasy Akhada a household name for fantasy sports games.”
About XOR Labs
XOR Labs is a performance marketing agency that works across the funnel to maximize the ROI of your digital initiatives. It helps increase revenue by buying targeted media, creating digital experiences, and generating powerful insights from marketing data.
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